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Tools ●From previous page To take our business to the next level and build a company that


exceeds our customers’ expectations, Hitachi Power Tools will, throughout 2018, be transitioning to a new brand - HiKOKI. Moving away from the


Hitachi brand will remove the limitations on what we can produce and we can now expand into new sectors.


twin pack share two 5.0Ah Li-Ion batteries and are neatly stored and easily portable.


Changing times


The Hitachi brand has been at the forefront of innovation in the power tool industry for over 70 years and now is the time to become the global leader in power tools. To take our business to the next level and build a company that exceeds our customers’ expectations,


Hitachi WH 18DBDL2/W4 18v Brushless IP56 Impact Driver.


CR18DBL 18V Cordless Reciprocating Saw.


Hitachi Power Tools will, throughout 2018, be transitioning to a new brand– HiKOKI. Moving away from the Hitachi brand will remove the limitations on what we can produce and we can now expand into new sectors. The rebrand marks the next step in our commitment to expand and become a market leader across the globe, following the acquisition last year by KKR of our larger parent company, Hitachi Koki Co Ltd. It will change its name to Koki Holdings Co Ltd and Hitachi Power Tools will become HiKOKI (pronounced Hai-koh-key) Power Tools from 1 October 2018.


Don’t expect the new tools to just be green with a new badge on them. Although at first the product range will be consistent with the existing Hitachi offering (and we have some incredible tools already) we also have some exciting plans for new high-end ranges of tools. We are going to innovate and improve end user working capacity and combine this with Japanese engineering skill, precision and reliability. Our game-changing tools will be at the forefront of the industry and technology.


As a company, we will ensure we maintain 100% compatibility with existing Hitachi battery platforms. Not only will the battery platform continue, it will significantly expand with higher end capability.


Our distributor network, which includes electrical wholesalers, is of course extremely important to us. We will refresh and rebrand existing point of sale materials as we want to support distributors through this rebrand. A full database of digital assets and marketing plan will be available well in advance of the rebrand. Our sales representatives and our marketing team will be on hand to support our customers through the transition. In terms of stock, we are not rebranding until October 2018 and your customers continue to receive all the warranty and support they expect with the Hitachi brand.


DH40MEY 110v 40mm SDS Max Brushless Demolition Hammer. 26 | electrical wholesalerMarch 2018 www.hitachi-powertools.co.uk www.ewnews.co.uk


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