Announcement
Marshall-Tuffl ex wins EDATA Quality Award
Marshall-Tuffl ex has been awarded the EDATA Quality Award at the EDA Digitalisation Forum 2026 in recognition of its excellence in product data management across 1,000–3,000 SKUs.
T
he EDATA Quality Award celebrates manufacturers that demonstrate outstanding commitment to delivering accurate, consistent and structured product data via EDATA – the EDA’s centralised data platform, which supports the digital infrastructure of the UK electrical wholesale sector.
The award was presented during the Forum by Richard Baxter, outgoing Chair of the EDA Data Services Board and representative of Edmundson Electrical. It was received on behalf of Marshall- Tuffl ex by Martin Russell, group product Manager, and Jeremy Dodge, head of marketing and commercial services.
Product News
The £1,100 toilet test I
A toilet is the silent ambassador of a business.
t’s condition refl ects everything from hygiene standards to professionalism; from how much a company respects its customers and staff to how much you can really trust them.
But to the trained eye – especially an electrician’s – it goes further. The quality of a washroom can show you whether a business is cost-savvy and whether sustainability actually matters to them. Here’s the test: if you spot paper towels, you know the business is fl ushing away over £1,100 a year. The CO₂ impact is signifi cant too. We’ve crunched the fi gures using the ATC Tiger Eco hand dryer, take a look: Annual Costs • Paper Towels: £1,248* • ATC Hand Dryer: £99.22* Annual CO2 Emissions • Paper Towels: 786kg* • ATC Hand Dryer: 67.70kg*
By simply switching to electric hand drying, that’s a £1,148.78 saving per unit and 718kg less CO₂.
4 | electrical wholesalerApril 2026
Designed for commercial reliability Whether you’re fi tting out a low-usage washroom or a high-footfall commercial site, ATC has a dryer to match. The range includes options for diff erent environments, with IP ratings from IPX1 to IP24, mounting fl exibility and vandal- resistant models for tougher sites. Each model is built with energy effi ciency in mind, some using variable outputs as low as 600W and eco modes to minimise electricity use even further. ATC also delivers exceptionally fast drying times across the board. All models operate at 12–15 seconds, ensuring user convenience and reduced traffi c. Noise levels can be a deal breaker for quiet spaces like libraries, schools, and theatres. ATC’s hand dryers off er noise levels at low as 70dB(A) at one metre without compromising on airfl ow quality. ATC Hand Dryer range features • 12–15s fast drying Times • Low, medium & high traffi c options • Low noise levels (from 70 dB(A) @ 1m) • Commercial-grade performance
• Durable designs built to last • Multiple fi nish options • Optional HEPA fi ltration (model dependent) • UKCA & CE certifi ed
Switching to electric hand dryers is a no brainer. They don’t just cut costs—they cut emissions, save time, and lower maintenance.
www.atcelec.co.uk
*Cost and CO2 fi gures are indicative and based on typical commercial usage. Actual savings may vary depending on site conditions, usage levels, and energy tariff s. Figures correct as of April 2025. Product range referenced relates to ATC UK.
Commenting on the achievement, Martin Russell said: “We see enormous value in EDATA and the wider work of the EDA. High-quality, structured product data is essential in today’s digital supply chain, and this award refl ects the continued focus and collaboration across our teams to deliver accurate, reliable information to our customers and partners.” As the electrical industry continues to accelerate its digital transformation, the quality of product data plays a critical role in enabling effi cient procurement, accurate specifi cation and improved customer experience. The award recognises Marshall-Tuffl ex’s ongoing investment in data processes and cross-functional
collaboration to ensure its information remains robust, up to date and aligned with industry standards.
www.marshall-tuffl
ex.com
ewnews.co.uk
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