ProductNews Evofi re campaign spotlights
patented, fi re-rated glass technology Integral LED has launched a new multi-channel campaign for its Evofi re downlight range, built around its exclusive, UK-patented, fi re-rated glass technology.
T
he campaign centres on a hero B2B video featuring Daniel Mahdavi, head of product development,
explaining how Evofi re removes the compromises traditionally associated with fi re-rated downlights. “At its core, Evofi re was designed to eliminate the need for bulky metal fi re cans above the ceiling,” said Mahdavi. “By integrating fi re protection into the front of the fi tting through our patented glass technology, we’ve created a safer, more refi ned and more installer-friendly solution.”
Unlike conventional fi re-rated fi ttings, Evofi re maintains the fi re barrier at ceiling level. The result is a cleaner installation, improved heat dissipation and greater fl exibility across diff erent ceiling constructions.
Alongside the trade- focused fi lm, Integral LED has released a shorter lifestyle video targeting homeowners, reinforcing Evofi re’s premium fi nish, safety credentials and long-term value in a real-home setting.
The campaign is supported by a newly launched premium Evofi re brochure, designed to communicate clearly across trade, specifi cation and retail audiences.
Key product features include:
• Exclusive UK-patented fi re-rated glass technology
• Ultra-thin 1mm steel bezel for a near- invisible fi nish
• Canless open-back design for improved thermal performance
• Backwards-compatible modular platform • Seven-year warranty
Ricky Johal, marketing manager at Integral LED, said: “This campaign is about clearly defi ning Evofi re’s point of diff erence. The patented fi re-rated glass technology isn’t a cosmetic change - it fundamentally rethinks how fi re protection is delivered within a downlight.
By aligning product truth with confi dent visual storytelling, we’ve created a cohesive platform that positions Evofi re as a genuine step forward in fi re-rated lighting.”
All campaign assets are available to Integral LED’s retail and wholesale partners for use across digital and in-store channels.
The Integral LED brochure can be accessed at the link below: https://
issuu.com/
integralmemoryplc/ docs/evofi re-booklet-issuu?fr=xKAE9_ zMzMw
www.integral-LED.com / 0208 451 8700
ewnews.co.uk
April 2026 electrical wholesaler | 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60
