Ventilation How wholesalers can benefit
from the dMEV boom The decentralised mechanical ventilation (dMEV) market share is growing at pace, offering a major business opportunity for wholesalers and installers.
I
n this feature, Ashley Smith, product manager at Vent-Axia explains how wholesalers can tap into this growing
market.
The dMEV market is growing fast. Continuous dMEV now accounts for around one in four fans sold into the UK, and that share is still rising. For wholesalers and electricians, this shift represents a clear commercial opportunity. Those already stocking and installing dMEV, or looking to expand into the category, are well placed to benefit from a fast-growing technology that offers strong margins and increasing customer demand.
By offering products that combine energy efficiency, quiet operation and improved indoor air quality (IAQ), wholesalers can help electricians differentiate their service and secure higher value installations.
Upsell opportunity
Recognising the market opportunity, wholesalers should look to stock dMEV fans that provide clear benefits for installers and homeowners alike. Products that offer enhanced functionality, easy installation and competitive pricing generate strong over-the-counter sales opportunities, providing electricians with an upsell or spec- break opportunity.
For example, the Lo-Carbon PureAir Cleanse is a next-generation continuous running dMEV designed to deliver premium performance at a competitive trade price. Offering the quality, reliability and innovation installers expect, the
Vent-Axia Pureair Cleanse is priced to make it an attractive over-the-counter purchase. As customers increasingly focus on household comfort and IAQ, the PureAir Cleanse ticks all the right boxes, improving IAQ, while providing energy-efficient, near-silent, continuous ventilation. Its sleek, modern, circular design ensures it looks as good as it performs, making it an appealing addition for households.
Supporting installers
For wholesalers, stocking advanced dMEV products provides electricians with the tools to offer higher-value solutions to their customers. The PureAir Cleanse range, for example, includes models with humidity control, timer, and integrated IAQ sensing, allowing installers to select the right level of performance depending on the needs of the property.
Vent-Axia’s PureAir Cleanse, for example, is the industry’s first dedicated continuous- running dMEV with an integrated IAQ sensor, giving electricians a clear, high-value upsell to a smarter ventilation solution. Combining intelligent humidity control with advanced air- quality sensing, the unit detects, measures and clears the air of chemical pollutants, specifically total volatile organic compounds (TVOCs). When pollutant levels rise, units can automatically increase extraction to maintain healthier indoor air conditions. Features such as these give electricians a clear upgrade path to recommend to customers concerned about household comfort and air quality.
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Quiet operation is also an important factor for homeowners. The latest continuous dMEV units, such as the PureAir Cleanse, are designed to run almost silently in the background, helping maintain airflow without disturbing daily life. Intelligent control logic adjusts airflow smoothly and proportionally without requiring user intervention, minimising nuisance tripping.
Easy installation
Ease of installation is another key consideration for electricians. Wholesalers can support their customers by stocking products designed to simplify the installation process. The Vent-Axia PureAir Cleanse for instance, is designed to install quickly while its high-pressure development and its silent mixed flow impeller mean it can meet the requirements of many domestic applications without the need for a traditional centrifugal fan, simplifying system design. Features such as flexible mounting options with an IPX5 rating, compatibility with low ceiling voids and an easy- to-use speed adjustment dial enabling accurate setup and easy commissioning, make the unit easy for electricians to install.
When stocking dMEVs, wholesalers should also look out for dMEV units which feature highly efficient EC/DC motors to help keep running costs low for households, and long warranties which provide additional reassurance to both installers and homeowners.
Meanwhile, PAS 2035 compliance makes dMEV units ideal for energy efficiency retrofits. It is also vital to ensure the dMEV provides continuous whole-house extract ventilation to meet increased airflow requirements in line with Approved Document F (2021). The Lo-Carbon PureAir Cleanse ticks both these boxes and is also recognised on SAP PCDB.
As the dMEV sector continues to expand across the UK refurbishment market, wholesalers are well placed to benefit by supporting installers with premium continuous dMEV units. Solutions such as the Lo-Carbon PureAir Cleanse combine competitive pricing, advanced IAQ technology and outstanding user comfort in an easy-to- install dMEV unit, making now the ideal time for electricians to capitalise on the growing shift towards dMEV.
April 2026 electrical wholesaler | 19
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