NEWS
Sioux celebrates 70th anniversary S
ioux has celebrated its 70th anniversary with a special event in the historic town of Ludwigsburg in
Germany. More than 300 guests, including employees, business partners and friends of the company, gathered to celebrate the anniversary of this traditional brand. Sioux Managing Director and shareholder,
Lewin Berner, opened the event: “Our success is due to the loyalty and dedication of those people who have accompanied Sioux for decades. The company remains true to its values and combines tradition and zeitgeist in a dynamic fashion world.” Sioux, founded by Peter Sapper in 1954 in Southwest Germany, now employs around 70
original mission was to manufacture moccasins – the traditional, comfortable Native American footwear. By 1958, the company had produced a lightweight, close-fitting slip-on shoe called ‘Autoped’ – designed for drivers; at the time it was one of the first driving shoes on the market. Today, this type of shoe is well established;
famous wearers include British Formula 1 driver Stirling Moss. At its celebratory ceremony, Sioux honoured
people and produces around 500,000 pairs of shoes annually; the brand is represented in over 25 countries worldwide. The company’s
Durango Boots launches in the UK market D
urango Boots is expanding into the UK market, bringing its range of lightweight, tough and comfortable
Western-style designs across the Atlantic. Founded in Georgia, USA in 1966, and now
headquartered in Ohio, Durango Boots has spent decades perfecting innovative Western boots that cater to the diverse needs of its customers. In 2010, the brand revolutionised the market with the Rebel boot, featuring a traditional Western upper combined with the comfort and agility of an athletic shoe sole. Loved by many for its lightweight construction
and exceptional comfort, the Rebel boot has become a staple for those seeking both style and functionality. Durango performance boots are engineered with the utmost attention to crucial functionality, both inside and outside the arena. These stirrup-friendly boots incorporate the brand’s patented Dually Shank System, ensuring foot support and durability. They are the preferred choice of world champion rodeo athletes, highlighting their exceptional performance standards. “We are both excited and very confident about the growth plans for Durango in the UK,” commented Darren Layard, Vice President and General Manager of International Business, Rocky Brands, the parent company of Durango Boots. “Our confidence is encouraged by the success
of our ‘soft’ marketing approach for the UK launch. Within two weeks, three of the top ladies’ styles in our Crush collections have sold out, demonstrating the brand’s power and versatility in a region with brand awareness in its infancy. “As we grow our carefully selected retail partner
network, we anticipate strong sell-through on a bricks-and-mortar approach, and organic growth on our D2C platforms. We look forward to seeing
4 • FOOTWEAR TODAY • OCTOBER/NOVEMBER 2024
particularly long-standing employees and partners. Particularly noteworthy was the award given to an employee with an incredible 64 years of service, and an Indian production partner who has been associated with Sioux for over 45 years and in the third generation.
INDX National Kids Footwear Show: By buyers, for buyers
N
Durango’s growth and to building a passionate community of Durango brand advocates here in the UK and beyond.” The Rebel Pro collection is engineered with a superior seven-layer comfort system for twice the stability and a cushioned memory foam footbed. Rebel Frontier boots are supple full-grain
leather boots with an air-mesh lining and triple- layer memory foam footbed, providing three times the cushioning, support and flexibility. The Lady Rebel range features a removable cushion footbed, two-layer innersole, lightweight and cushioned EVA midsole, and high abrasion- resistant rubber outsole that provides all-day comfort and support. Lastly, the Crush collection includes beautiful
prints, embellishments, and edgy overlay textures that beckon a cowgirl with a touch of urban sass!
ew for 2025: Source, connect, and celebrate at the INDX National Kids Footwear Show
Get ready to be inspired at an exciting
new trade show… Running alongside the established INDX National Kidswear Show, the INDX National Kids Footwear Show launches on 26-27 January 2025. In response to market growth, and
in collaboration with the children’s footwear industry, the INDX National Kids Footwear Show will be open to all retailers, presenting an authentic, trend and insight-driven product showcase from a commercially curated exhibitor selection. Designed to connect retailers and suppliers in a professional, buyer approved, and business focused format, the show is a must-visit for all kid’s footwear stockists. The line-up to date will feature brands including Biomechanics, Bobux, Caminito, Camper, Dubs, Froddo, Garvalin, Inch Blue, Jex, Lelli Kelly, Petasil, Primigi, Ricosta, Slipfree, Start-Rite, Superfit, TT Kids, Young Soles and Zig + Star, with many more names in the pipeline. The event’s home, Cranmore Park in
Solihull, is centrally located and easy to access. Attendees enjoy free entry, free onsite parking, and complimentary Barista refreshments, plus networking drinks post show on the first night.
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