The MICAM Academy
and a new layout facilitating visitor flows, with increased numbers of international buyers. “MICAM has always supported the footwear industry which represents one of the cornerstones of Made in Italy and promotes our country’s image on the world stage,” said Giovanna Ceolini, Chair of MICAM and Assocalzaturifici. “Despite the current period of great uncertainty, MICAM continues to grow in terms of exhibitors and the number of brands represented, especially from abroad. “Combining technological innovation, evolving styles, and craftsmanship, MICAM represents both a unique showcase and an unmissable opportunity to catch up on the very latest developments within the footwear industry. Here in Milan, it’s not just about setting trends – it’s about shaping the present and future of footwear.”
MICAM X
Visionary contributions, great experts, open discussions with international dealers: the MICAM X area was back again this year, MICAM Milano’s innovation hub curated by @ spin360_official, a consulting firm specialising in the development of new sustainable business models and innovative technological and organisational solutions.
The speakers included internationally renowned professionals with cutting-edge insights into the future of retail: Catherine Barba is an innovator who constantly strives to connect retail, e-commerce and digital transformation in new ways, launching numerous start-ups, while Melissa Gonzalez is an expert in retail and new consumer trends who helps companies transform their customers’ retail experience by integrating the physical and digital experiences.
Hands-on learning, discovering new professions and finding your own way in an increasingly digitised industry: at this edition, MICAM launched “MICAM Academy”, a new educational area for schools, in cooperation with Politecnico Calzaturiero Veneto and Arsutoria School. The project aims to introduce young people to the art of shoemaking and show them how the combination of craftsmanship and new technologies represents an opportunity to be seized. Through five different stations, students had the chance to explore the technological advancements achieved in the footwear industry.
They were able to try out an app for foot measurement and virtual fitting (SNAPFEET), and see how a shoe can be designed in 3D and examined through immersive reality using visors (PRISMATECH). Going on to production itself, with SNEAKNIT, showing how to design uppers made a knitting machine, and DIRECT 3D, making soles with a 3D printer. ID FACTORY will demonstrate the importance of tracking the finished product by means of a QR code on the shoe, and the importance of measuring sustainability, accomplished with VCS software.
Future of Retail
Future of Retail is a space dedicated to innovative ideas destined to change the stores of today; the space played host to a number of companies proposing advanced solutions of use to the footwear industry: virtual and augmented reality, 3D reconstructions of footwear, and all possible interactions between real and virtual. The companies on display included: Covision Media, which specialises in the development of state-of-the-art 3D scanners; ShopAR, which brings together the best large-scale 3D and Augmented Reality creation with clients such as Prada, Church’s, Tom Ford, Ugg, Jimmy
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Choo and over 200 leading enterprises; Sync Lab, which develops innovative solutions and products facilitating the digital transformation in a wide range of sectors; Elmec 3D, a reseller of turnkey solutions for industrial 3D printing; VisionEye AI, which reshapes visual experiences with its revolutionary holographic box technology; and Fibbl, which helps footwear brands implement 3D and AR technology on their ecommerce sites.
Space for start-ups
Three innovative companies, each with their own distinctive traits, featured in MICAM’s StartUp space, created in partnership with ITA and MAECI.
Supermateria is a Florence-based company, focusing on the leather industry, combining design, additive manufacturing and new
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