REVIEW
MICAM closes its doors on another successful show with 40,000+ visitors
MICAM Milano, Milano Fashion&Jewels, MIPEL and The One Milan: global business trendsetters confirm their status as international platforms.
T
he footwear industry has once again established MICAM Milano as a world leader; the international footwear exhibition, which took place in September at Fiera Milano, brought new value to the footwear industry with its many initiatives MICAM – alongside Milano Fashion&Jewels, MIPEL and The One Milan – closed another Summer edition recording an attendance figure of almost 41,000 trade visitors, with a total of 45 per cent hailing from 140 foreign countries. The best performances from Europe came
from Spain, Germany and France. The results from North America were brilliant, showing a double-digit growth (Canada and the USA), followed by the Far East with China and Japan in the lead.
Show organisers said the events are global business trendsetters, confirming their status as international platforms. MICAM brought new value to the footwear industry with its many initiatives. With 932 brands, 475 of which are Italian and 457 from abroad, mainly from Spain, Turkey, Brazil, Portugal and Germany, the
show once again offered a unique platform for discovering new trends and new technologies for manufacturers and retailers, with all the best of footwear for SS25.
There was a renewed focus on young people, in a supply chain that involves them in every stage of production; more space for enhancing creativity, with multi-sensory experiences;
16 • FOOTWEAR TODAY • OCTOBER/NOVEMBER 2024
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