REVIEW HUNDREDS OF BRANDS AND RETAILERS RETURN TO FOOTWEAR TODAY LIVE!
Footwear Today Live opened its doors once again this Summer, welcoming back over 130 leading footwear brands, plus the biggest turnout of retailers since the show began!
F
ootwear Today Live returned to the National Conference Centre (NCC) in Birmingham in August, with hundreds of
brands coming together to network and liaise with footwear retailers from across the UK. The show has grown rapidly since its first edition in September 2022, and it now occupies nearly the whole of the NCC – taking over nine event rooms across two levels, whereas at the first show it was just one room! Footwear Today Live welcomed almost 150
different brands for this August 2024 edition, including Art, Bugatti, Chatham, Dasco, Fidelio, Elle Sport, Geox, Healthy Back Bag, Joya, Levi’s, Mustang, Osprey London, Ravel, Rieker, Scholl, Skechers, Wrangler, XTI and many, many more! The show aims to provide an all-new buying location in a manageable and friendly environment – not to mention the convenient venue, with easy access, free parking and a free lunch and refreshments! The show gives retailers the first chance to see, in person, new ranges for the 2025 seasons!
What the retailers said… Faye Clark, of Finale Shoes in Northumberland, commented: “This is fast becoming one of our favourite shows to attend as it gives us a chance to see many of our brands and agents in one place spread over a couple of days; this minimises our time away from the shop and our customers so it’s perfect! “We feel that having the opportunity to view
entire collections, with all samples thoughtfully arranged in a well-lit and spacious setting,
provides the best buying environment for selecting the perfect styles for our upcoming season. It’s the most effective way to utilise our time and we are already planning our next visit!” Meanwhile, Dale Bruce from W M Bruce Shoes
in Inverurie, Scotland, visits Footwear Today Live twice each year where her and her husband buy half of their season’s stock each time! “The show is great to interact with the suppliers and gain knowledge on the new products,” she said. “It is also great to meet other buyers to discuss brands and the ups and downs of retail.
“We choose to attend Footwear Today Live
as unfortunately there are less independent shoe shops in Scotland, especially up north, and therefore this is a great opportunity for us to visit loads of footwear brands all under one roof. We always visit for two full days – with the added bonus of a lovely lunch and complimentary shuttle bus to the station/airport!” Elsewhere, Andreas Andreou from Brookfield
Comfort in Welshpool, added: “As always, the August show was organised very well and the brands were easily accessible. We managed to get business done on the day, without worrying about what, where and how. “We enjoyed the lunch and meeting new
and regular friends. We went with the goal of meeting specific brands, but we came away with other new brands too, which is great!”
What the brands said… Callum Dowle, Brand Manager at Golden Concept, said: “Footwear Today Live has become the biggest footwear show of the year, and it’s easy to see why. For exhibitors, it’s by far the easiest setup of the year, and for attendees, the free parking and convenient access by car and train really makes a difference. “We’ve noticed the growing popularity, with
more attendees now staying overnight and making the most of both show days. Whilst many retailers are still finding the market tough, they’re using the show as an opportunity to see their suppliers at one location to reduce the time out of their businesses.”
10 • FOOTWEAR TODAY • OCTOBER/NOVEMBER 2024 DOWNLOAD THE FOOTWEAR TODAY APP NOW SPONSORED BY
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