BRAND FEATURE LELLI KELLY BACK TO SCHOOL 2024-25
Focus on the Lelli Kelly Back to School 2024-25 collection: bracelets, fashion socks, eco-sustainability and party shoes with heels
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he new, enchanting Lelli Kelly TV commercial – which will accompany the sales season during the Back to School period – will bring with it a highly original idea: a lovely animated Princess presents the gorgeous Lelli Kelly School Shoes range with bracelets, featuring super chic, fun pendants. Girls can choose to wear them on the shoe or on the wrist – to best express their style and personality – and they will also receive, as a gift, a pair of fashion socks with an embroidered image of the Princess.
Moreover, the Italian brand offers its signature School Shoes line characterised by interchangeable straps or loops. Each pair of shoes comes with a set of plain straps/loops – which can be worn every day at school – and a set of straps/loops featuring pretty accessories in the shape of butterfly, unicorn or carriage – perfect for parties and weekends.
Furthermore, Lelli Kelly is proud to continue its important focus on eco- sustainability with the special “AppleSkin” line: here the insole and lining are produced with an eco-material made with the contribution of apple scraps, following the processing for the food industry and otherwise unusable. These exclusive eco-friendly models can be recognised by the bracelet accessory with apples (available in enamelled patent or with diamanté rhinestones).
And that’s not all: Miss LK range by Lelli Kelly, dedicated to older girls and teenagers, is becoming more and more popular season after season. Mini fashionistas dreaming of a stylish Back to School look will enjoy more minimal and super fashionable designs and styles. Here the assortment goes up to size EU 39 or 41 depending on the model.
More broadly, Lelli Kelly offers a wide variety of school shoe models and different width fittings to ensure that every girl can achieve the best fit. Lelli Kelly School Shoes are available in 3 width fittings: E Fitting, for a slimmer or shallower foot; F Fitting, for an average foot width; G Fitting, for a wider foot or higher instep.
And there’s more great news: Lelli Kelly is presenting party shoes with heels, an elegant footwear characterised by a classic, linear silhouette, designed to highlight its distinctive aesthetic element: the heel. Since this is a product dedicated to little girls, the heel is well-balanced, with a wide base. The actual difference in height between the heel and the sole of the foot is 2 centimetres, an adequate proportion to ensure comfort and stability.
Furthermore, for many seasons now Lelli Kelly has introduced a new kind of Premium Quality Soft Leather upper to the school shoes market, featuring leather linings and leather insoles that keep the feet safe and comfortable, allowing them to breathe naturally. This is an innovative feature compared to the stiffer leather uppers commonly used prior to the introduction of Lelli Kelly’s solution, and is indicative of the continuous research that the Italian brand has always pursued in the field of quality and innovation. Despite the softness of the uppers, Lelli Kelly School Shoes boast extraordinary durability, in line with the highest market standards. The non-slip rubber outsole also offers excellent resistance to abrasion. Lelli Kelly School Shoes have always been designed to meet both the tastes of girls as well as the needs of parents: while stylish and fun, they are also characterised by great quality and durability.
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