Cheryl Taylor, Editor, talks to Debbie Evans, of children’s footwear retailer Stomp, Narborough, Leicestershire, Winner of the National Shopfront Of The Year Award 2017.
Q&A:
Name: Stomp Footwear Shop: Stomp, Narborough, Leicestershire
Brands: Bobux, Geox, Camper, Ricosta, Lelli Kelly, Petasil, Plae, Noel
Home town: Leicestershire
How did you get into footwear? Tell us about your background and your current business? As three Mums with nine children between us, we were always looking for good quality children’s shoes that were fitted but slightly unusual. All three of us travelled to find the right shoes for our children, so recognised that Leicester needed a children’s shoe store that offered design-led, fitted shoes with a difference. We had our eye on this particular shop in Narborough, that is now Stomp, for about two years and had been visiting Moda for research purposes before we finally got the premises in 2013. We’re particularly thrilled at the moment to not only be entering our
fourth year of trading, but having recently won the National Shopfront of the Year Award 2017 in the Footwear Industry Awards.
36 • FOOTWEAR TODAY • MARCH/APRIL 2017
Where are your premises located and how many people do you employ? Do you have a high turnover of staff? Tell us about your shop, the local area, your customers and their requirements? We are located in Narborough, South Leicestershire. We attract local customers, but because of the proximity to the M1, M69, we find that a good many travel to us from across Leicestershire and Warwickshire. Generally, our customers are looking for a good choice of quality, well fitted shoes. They seek us out for something slightly different to what you’d find on the High Street. As there are three of us, we don’t have the need for a huge number of staff; we have Eloise who helps us out part-time and looks after our website too and Emma our Saturday girl.
that is tricky to fill as we find we keep them for just over a year and then they head off to university.
Do you have an online shop/website and do you use social networking for business? Although we are strong advocates of measuring and fitting we do also sell online as this is another revenue stream for us. Many of our customers travel a fair distance to us, and expect us to have a website. We’ve spent a long time getting the website right, so that it gives them the opportunity to select styles, check sizes and have a good idea what to expect when they visit. It’s also a great tool for clearing sale stock too. Social media has and will always play an integral role in the building of
our business, it’s a fantastic way to get your product directly to your customers for free! We are always developing our online presence and update social media daily.
It’s the Saturday position
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72