NEWS
Micro-fresh® L
eading UK antimicrobial technology expert, Micro-Fresh®
, has joined the
world renowned SATRA group - The world standard for footwear when it comes to testing, standards, certification and calibration. We’re proud to partner with them to accelerate our business growth and support the footwear industry with our own innovation.
The journey began with a eureka moment from CEO, Byron Dixon OBE- With anti-mould chemicals causing thousands of people to suffer burns from new leather sofas, Byron set about providing a safe prevention for fungal growth during the transit of retail goods. This led to a high demand from his innovative safe leather treatment. From this, Byron’s innovative formula soon grew into other sectors such as footwear, and soon the realisation came that it did not have to stop at mould prevention. All this great progress led to an opportunity
for Micro-Fresh® to be invented. Micro-Fresh® is
an invisible ingredient that provides freshness for the lifetime of the product. This ingredient is applied during the manufacturing process in different product sectors such as, soft furnishings, footwear, bedding, medical scrubs and many more. 15 years later, the innovative formula is a multi-award-winning product and is used by major retailers with manufacture in 44 countries. Micro-Fresh’s heritage and history sits firmly in the footwear sector, providing lasting protection and solutions to leading retail brands including Sainsburys, Clarks, Kickers, Next, F&F, M&S and many more. Micro-Fresh®
continues to
aim high and expand in this field. With 8 million pairs of footwear being Micro-Fresh’d in the past 2 years, MicroFresh are looking for new
becomes a SATRA member!
opportunities to accelerate this growth. The Micro-Fresh brand is built off technical principals from Byron’s background in chemistry and the strong relationships we’ve built around the world. SATRA’s prowess in the footwear industry is a gateway for many businesses in this field including Micro-Fresh. By becoming a member, Micro-Fresh has access to specialist training and exclusive test methods, accreditation and consultancy which will all contribute to an improved service that we can provide to our partners.
“We’re proud to partner with them to accelerate our business growth and support the footwear industry with our own innovation. The access we get to regulatory facilities and certification is second to none and we believe the will be an integral part of Micro Fresh’s growth in the next 10 years.” Byron Dixon OBE
¡ For further information visit
www.microfresh.com
The Worshipful Company of Cordwainers celebrates the Cordwainers Footwear Awards 2022
T
he Cordwainers Footwear Awards ceremony was held at the Clothworkers’ Hall, London on Thursday 9th June, when over 200 guests including footwear students, industry influencers and Cordwainer members came together to celebrate the best upcoming shoe designers in the UK. The prestigious evening included an inspirational keynote speech from Scott Emerson, Head of Footwear design at Alfred Dunhill Ltd, who shared his own fascinating footwear career journey before encouraging the students to find their own path in the industry, “We have such a fine tradition of producing world class footwear here in the UK and it’s up to you, to take this forward with the same skills, into the future.”
Another highlight of the evening was a special video message for this years finalists, from Honorary Liveryman Datuk Proffessor Jimmy Choo OBE.
The Worshipful Company of Cordwainers launched the Cordwainers Footwear Awards in 2014 to support the future of the shoe industry and to celebrate and encourage young footwear talent. The Cordwainers award prizes worth £12,000 every year and organise mentoring with industry leaders for the award winners. Previous winners are making their mark in the industry and have used their prize money to fund further education in footwear design or start their own footwear design business. Applications are invited from the footwear
students at the three universities that specialize in footwear design, De Montfort University, University of Northampton and London College of Fashion. The students submit portfolios of their designs for a pair of shoes and after an initial selection, the work of the finalists is looked at by an exceptional panel of judges. This year, the panel was led by Cordwainer Liveryman Katie Greenyer, with Freemen, Beatrix Ong MBE, Charlotte Olympia Dellal and Joachim Sedelmeier.
The Master of the Company Peter Lamble led the award ceremony and expressed his delight in being able to welcome the finalists, the universities, and industry guests back to the first physical event since 2019. The Master then handed over to Chair of the Judging panel, Cordwainer Liveryman, Creative Director of Pentland Brands, Katie Greenyer to announce the winners. Katie explained how enjoyable the judging process was for the whole panel, “Being involved in the Cordwainers Footwear Awards is a rewarding creative light and gives me hope that the future is in the hands of extraordinary talent” before inviting footwear designers Charlotte Olympia Dellal and Scott Emerson to join her on stage to present the awards.
The 2022 Cordwainers Footwear Award winners are: ¡ 1st Prize Sam Lilley, De Montfort University
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¡ 2nd Prize Dora Aradi, London College of Fashion ¡ Sustainability Award Jasmin Lancaster, London College of Fashion
Commendation Swann Phelippeau, London College of Fashion
Winner Sam Lilley was ecstatic about his win, “Winning the Cordwainers Footwear Awards is incredible. Whilst the prize money is phenomenal, the exposure and association with the Cordwainers is fantastic, as it’s by far the top award!”
The Master of the Company Peter Lamble closed the ceremony, expressing his thanks to everyone who supported the awards, before the students, guests and Cordwainer members spent a delightful evening networking and making connections for future opportunities. ¡
www.cordwainers.org
JULY/AUGUST 2022 • FOOTWEAR TODAY • 5
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