MICAM PREVIEW RESEARCH,
SUSTAINABILITY, ORIGINALITY:
MICAM Milano94 presents
12 new EMERGING DESIGNERS
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2 young stylists, ambassadors of innovation and creativity, were selected from a plethora of talented contestants by Micam and a panel of fashion and communication experts. This year the judges included: Ernesto Esposito (Head of the panel), Tiziana Fausti (President of Tiziana Fausti and 10 Corso Como), Cori Amenta (Fashion Stylist), Alessandro Maria Ferreri (Luxury Fashion Advisor), Giuseppe Ceccarelli (Art Director and Fashion Editor) and Karel Losenicky (Fashion Photographer). The 12 Emerging Designers will therefore
have their own important role to play at MICAM Milano 94, which is due to take place from 18 to 20 September at the Fiera Milano, where they will exhibit their creations in the area
At MICAM Milano, the international footwear fair, an area that never fails to impress visitors is that of the Emerging Designers: a space realized in collaboration with Honegger, an agency with over 50 years of activity in trade fair marketing.
dedicated to emerging trends and talents. Their interest in all aspects of sustainability, their incessant search for new materials and shapes, added to the experience gained in the field, often with big brands, make these young people “a rare commodity” on the footwear fashion scene; and so, at MICAM, manufacturers and dealers are offered a unique opportunity to meet emerging talents from all over the world, each with their own individual curriculum and story. After gaining vital experience working with major fashion houses, MICAM’s emerging designers found the strength and tenacity to pursue their own dreams, creating new collections that are often inspired by their own life experiences, or by a stylistic culture of which they are the
10.2 - SCYLIA CHEVAUX “Black Paris”
Over a period of more than 10 years, Scylia has worked as a designer and consultant for numerous brands in France, UK, Italy… She followed specialist courses at prestigious schools in Great Britain and Italy, has received numerous prizes and has worked as a designer at Louis Vuitton for almost three years. 10.2 is her own personal project -one that in France is already having great success.
proponents. What emerges is a multifaceted and stimulating lineup for those seeking the very best up-and-coming talents. The young designers selected to exhibit in the Emerging Designer space of MICAM Milano 94 are: Scylia Chevaux (with her 10.2 brand), Mario Pini (with the AHDIID brand), Sergio Silva (with the EHONTE brand), Felipe Fiallo (with the FELIPE FIALLO brand), Dong Seon Lee and Giuliana Borzillo (with the ID-EIGHT brand), Salone Monet (with the SALONE MONET brand), Juan Giménez (with the SELVA brand), Akudo Iheakanwa (with the SHEKUDO brand), Elodie Verdan (with the SHOE SHOE brand), Sophie Pantet (with her SOPHIE BENEL PARIS brand), Manuela Esposito (with her SUCETTE brand), Victoria André (with her VANDRELAAR brand).
AHDIID - MARIO PINI “Beyond Fashion”
A dynamic, creative designer capable of moving skilfully between designers, artisans and footwear manufacturers, Mario is a consultant to numerous brands. He created the AHDIID brand inspired by the phrase “I did” pronounced by the Americans, adding on an “h” to indicate a look without a precise identity. The brand combines the comfort of Vibram with the style of AHDIID.
10 • FOOTWEAR TODAY • JULY/AUGUST 2022
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