NEWS
Skechers doubles store size at Springfields Outlet and Leisure
¡ Skechers are increasing the size of their outlet by 107% from 2,048 SqFt to 4,241 SqFt to satisfy ongoing growth in demand
¡ Springfields continues to deliver record results across all segments
¡ Currently trading up 14% versus pre-Pandemic and Spend Per Visitor is up 25%
¡ The unique mix of outlet and leisure, in stimulating green open spaces, continues to attract more footfall and drive Springfields’ relentless turnover growth
S
pringfields Outlet and Leisure goes from strength to strength enjoying 16 years of growth. Sales are ahead in all segments from Fashion, Footwear and Accessories to F&B, Homewares and Jewellery.
Skechers is trading exceptionally well month after month as it taps into the heart of what people want; comfort and fashion combined. This new store will be a completely new fit-out in keeping with Skechers latest designs and will stock many more ranges for all age groups and all seasons.
Springfields leisurewear sector is particularly strong and fits perfectly with the Springfields leisure offering, including the children’s park Adventure Land and exclusive JCB Young Driver’s Zone, which is enjoying record demand. Throughout Springfields, guests are enjoying the combination of wide-open spaces, gardens and excellent retail therapy. A perfect day out. Adding a touch of luxury, Springfields new high-class restaurant, The Parlour, is becoming a major destination in its prime position overlooking the gardens. Busy all day for brunch, lunch and the very best Afternoon Teas, The Parlour is fast becoming a favourite.
Conceived, developed and asset managed by SLR Outlets for the UBS Triton Property Fund LP, Springfields gives everyone what they want, with a perfect shopping experience set in an uplifting healthy green environment. A great mix of sensory experiences coming together to deliver positivity and enhancing visitors’ mental health. “Springfields is the perfect day out with a superb range of outlets and leisure, satisfying
Who and what is Generation Alpha? Luxury packaging expert explains how they will impact the future of fashion
A s Nike CEO John
Donahoe recently stated, Generation Alpha is the priority – and this is the case for all industries. And here, Robert Lockyer, Founder and Chief Client Officer of luxury packaging solutions provider Delta Global, discusses all things Generation Alpha and what this means for the future of fashion.
Generation Z and Millennials have been the talking points of many industries, but particularly that of fashion. But brands and businesses are forgetting the most important consumer – Generation Alpha. Born from 2010 onwards, those of Generation Alpha are fast becoming the teenagers of today, and if Gen Z is anything to go by, then this new generation will no doubt cause a storm, too.
Generation Alpha is going to be the next big thing and perhaps, will have the biggest impact on the fashion industry that we have ever
4 • FOOTWEAR TODAY • JULY/AUGUST 2022 seen.
With the eldest of this generation being 12 years old, it makes perfect sense that we are about to see a new wave of influencers, social media stars and even entrepreneurs, and thus, a new wave of fashion.
The cause becomes the solution
Gen Z is the ‘sustainability’ generation, but really, they have just been keeping the seat warm for Generation Alpha.
This hasn’t always been the case, though. Millennials, together with their successor, Gen Z, grew up online and were some of the very first to be exposed to the world of social media.
Being socially conscious and much more interested in fashion is quite possibly what caused such huge levels of growth for the fast fashion industry, however now, the youngest of Gen Z are trying to
rectify such damage.
Whilst Generation Z is now striving to phase out fast fashion whilst encouraging peers to consider an entirely new approach when it comes to shopping, including that of resale and pre-loved items, there are still people who are stuck in a rut.
With a new generation, comes change
Generation Alpha on the other hand, is surrounded by not just a want, but a need for a more circular economy, sustainable fashion and eco-friendly materials.
Morals, values and ethics of consumers are continuing to change and evolve – for the better. And that is why this generation will be the ones sat very firmly in the driving seat when it comes to making strong and impactful changes, starting with the fashion industry.
As we go through time, teenagers
every age group from near and far. This year’s ongoing growth sets us up for the opening of Phase 3 next year with its 16 new stores, restaurants and cafés”, said Ian Sanderson, Director of Springfields Outlet and Leisure and SLR Outlets.
The combination of retailers like Skechers, Dune London, Joules, Radley London, OSPREY LONDON and M&S with a great mix of F&B including The Parlour, Frankie & Benny’s, and Caffé Nero, plus a huge Blue Diamond Home and Garden make Springfields a must-visit-often destination for the whole of the East of England. Positioned on the A16 near Spalding, Lincs, Springfields is the only outlet destination serving the whole of the East of England and East Anglia.
and young people are becoming much more aware of not only their own decisions, but the impact of the decisions made by those around them – and fashion is no different. Whilst we remain to be consumed by social media, consumers no longer feel the need to post images in brand new outfits for every occasion and rather, prioritise making positive changes to the environment, starting with shopping resale, second-hand and pre-loved. I predict that the newest generation, Generation Alpha will impact the fashion industry like never before.
Brands may already focus on sustainable materials and reducing their carbon footprint, things will soon be taken up a notch. So, my advice? Be one step ahead and make those changes now. The fashion industry is so much more than clothes, shoes and accessories, and brands mustn’t forget this when implementing changes.
Consider sustainable packaging and an eco-friendlier supply chain and cater for Generation Alpha, before they begin catering for you.
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