MICAM PEVIEW
SHOE SHOE - ELODIE VERDAN “Blow Up”
Immediately after graduating in Fashion Design in Geneva, Elodie was hired by a world-famous brand for whom she worked for seven years in the knitwear sector. In 2019 she decided the time had come to make a career change and follow her true passion: designing footwear. After working for a while with some top footwear brands in order to acquire the necessary technical know-how, Elodie achieved her dream of creating a sustainable collection more in keeping with her own ethical and environmental values. And so Shoe. Shoe came into being, a footwear brand that does not compromise on either design, comfort, quality or price.
SHEKUDO -
AKUDO IHEAKANWA “Eco Eco”
Founded in Australia, the Shekudo brand is run exclusively by its creative director, Akudo, who after deciding to concentrate on footwear and accessories, relocated production to Lagos, in Nigeria. As a result, the brand today is particularly attentive to local production and has made local craftsmanship and materials an integral part of its contemporary aesthetic. Shekudo is committed to sourcing the majority of its raw materials locally.
VANDRELAAR - VICTORIA ANDRÉ “Bal A Versailles”
Victoria Andre is a footwear designer and developer from London. After working in the footwear industry for seven years, she created her own line of women’s footwear, Vandrelaar, a collection with unique characteristics combining 3D technology with handcrafting, and assembled in a small factory in Portugal.
After thoroughly researching how to produce authentically sustainable footwear, Victoria created her collections based on the use of recycled and bio materials, consciously selected with the purpose of reducing environmental impact.
SOPHIE BENEL PARIS - SOPHIE PANTET “Stiletto My Love”
SOPHIE BENEL is a French brand, 100% made in Italy, unashamedly feminine and with a touch of creativity firmly rooted in an easy-chic style. The SOPHIE BENEL collections are made totally in Italy’s Marche region, the global epicentre for footwear, from sourcing raw materials to assembly.
SUCETTE - MANUELA ESPOSITO “Up Up And Away”
Manuela, an enterprising young fashion and design student from Naples taking her first steps in the creative industry, presents an authentically fresh young line at MICAM, inspired by the tenets of liberty and inclusion and extending traditional notions of femininity.
12 • FOOTWEAR TODAY • JULY/AUGUST 2022
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