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EAST MIDLANDS SUPERIOR SPAS BREAKS GROUND ON 400,000SQ FT FACTORY EAST MIDLANDS SUPERIOR SPAS BREAKS GROUND ON 400,000SQ FT FACTORY


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uperior Spas, the East Midlands-based UK Spa Supplier of the Year has broken


ground on a brand new, 400,000 sq ft factory in China as it pushes ahead with plans to up its own brand manufacturing and expand its presence internationally beyond the UK and Europe. The huge new space will be the largest hot tub


uperior Spas, the East Midlands-based UK Spa Supplier of the Year has broken


ground on a brand new, 400,000 sq ft factory in China as it pushes ahead with plans to up its own brand manufacturing and expand its presence internationally beyond the UK and Europe. The huge new space will be the largest hot tub


manufacturing facility in the world and will give Superior Spas the capacity to further expand into manufacturing for other hot tub firms. Coupled with a new distribution centre being constructed in Chesterfield, it will see the East Midlands outfit become one of the largest spa and hot tub firms in the world at a time when many businesses are struggling to shake off post- Brexit fears. Robert Carlin, Superior Spas MD said: “This is a very exciting time for Superior Spas and we are


manufacturing facility in the world and will give Superior Spas the capacity to further expand into manufacturing for other hot tub firms. Coupled with a new distribution centre being constructed in Chesterfield, it will see the East Midlands outfit become one of the largest spa and hot tub firms in the world at a time when many businesses are struggling to shake off post- Brexit fears. Robert Carlin, Superior Spas MD said: “This is a very exciting time for Superior Spas and we are


striding forwards with confidence as we realise our very ambitious growth plans. Having our own state-of-the-art manufacturing facility is a game changer for the Superior Spas brand and one that will elevate us to an international presence outside of Europe for the first time. This will also mean we create more jobs, bring more to the local economy at home and generate more export and import business.” The firm expects to create 20 new UK jobs


striding forwards with confidence as we realise our very ambitious growth plans. Having our own state-of-the-art manufacturing facility is a game changer for the Superior Spas brand and one that will elevate us to an international presence outside of Europe for the first time. This will also mean we create more jobs, bring more to the local economy at home and generate more export and import business.” The firm expects to create 20 new UK jobs


initially and hundreds of new roles in China. Production at the factory, located in HuBei, will start in March with Superior Spas products being moved from the current manufacturer to the firm’s own factory over the course of the next 12 months. The firm’s full range of Platinum and Swim Spas will be taken in-house. Sales director Gareth Ward says: “When the brand new Superior Spas factory comes online


initially and hundreds of new roles in China. Production at the factory, located in HuBei, will start in March with Superior Spas products being moved from the current manufacturer to the firm’s own factory over the course of the next 12 months. The firm’s full range of Platinum and Swim Spas will be taken in-house. Sales director Gareth Ward says: “When the brand new Superior Spas factory comes online


fully in March of this year, we’ll be able to stock 900 hot tubs in the UK at any one time as well as keep over 2000 units in stock in China. What’s more, this means we can explore new business partnerships with the option to extend manufacturing services to other hot tub brands looking for a specialist manufacturer for their own product lines. Our clients will have the option to build their own brand of spas in our factory, give us more opportunity to grow our product range and customer base.” Rob White, Superior Spas Head of Marketing


adds: “Having our own manufacturing facility is massive – it means we can control every aspect of quality and production schedules, reduce costs, create jobs, open up big new markets and give us the opportunity to sell to a worldwide audience from one of the most prosperous regions in the world.”


adds: “Having our own manufacturing facility is massive – it means we can control every aspect of quality and production schedules, reduce costs, create jobs, open up big new markets and give us the opportunity to sell to a worldwide audience from one of the most prosperous regions in the world.”


business support programme for North West manufacturers Made Smarter, the recently


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mployer-led group set to oversee roll-out of £20m


MADE SMARTER APPOINT CHAIR OF STEERING BOARD MADE SMARTER APPOINT CHAIR OF STEERING BOARD


mployer-led group set to oversee roll-out of £20m


business support programme for North West manufacturers Made Smarter, the recently


how respected and admired the North West of England’s manufacturing tradition is. “However, much of this is down to


launched £20 million initiative to help the North West’s manufacturing sector through the adoption of more industrial digital technologies, has appointed Andrea Thompson as the Chair of its steering board. In her role as Chair of the Made Smarter steering group Thompson will oversee the successful development and operational delivery of the Made Smarter programme. The steering board, which features over a dozen representatives drawn from manufacturing firms from across the North West, will also monitor progress of the pilot project and report on learnings which will help to inform the proposed national roll-out of the Made Smarter concept. Other outputs from the steering


launched £20 million initiative to help the North West’s manufacturing sector through the adoption of more industrial digital technologies, has appointed Andrea Thompson as the Chair of its steering board. In her role as Chair of the Made Smarter steering group Thompson will oversee the successful development and operational delivery of the Made Smarter programme. The steering board, which features over a dozen representatives drawn from manufacturing firms from across the North West, will also monitor progress of the pilot project and report on learnings which will help to inform the proposed national roll-out of the Made Smarter concept. Other outputs from the steering


board will include the strengthening of relationships between Made Smarter and other partners working across the advanced manufacturing agenda in the North West. The board will also be responsible for ensuring good governance during the lifetime of the Made Smarter North West pilot. Commenting on her appointment


board will include the strengthening of relationships between Made Smarter and other partners working across the advanced manufacturing agenda in the North West. The board will also be responsible for ensuring good governance during the lifetime of the Made Smarter North West pilot. Commenting on her appointment


as Chair, Thompson said: “Having spent many years working in global industries like engineering, automotive and aerospace I know


as Chair, Thompson said: “Having spent many years working in global industries like engineering, automotive and aerospace I know


how respected and admired the North West of England’s manufacturing tradition is. “However, much of this is down to


the legacy of the first industrial revolution which started in this region. With Made Smarter we now have a real opportunity to kick-start a new era of technology-led manufacturing, driven by innovative and ambitious SMEs, throughout the whole of the North West. “I am very proud to have been


the legacy of the first industrial revolution which started in this region. With Made Smarter we now have a real opportunity to kick-start a new era of technology-led manufacturing, driven by innovative and ambitious SMEs, throughout the whole of the North West. “I am very proud to have been


appointed to the role of Chair for the steering group, and I am relishing the opportunity to helping shape and develop this exciting project which has the potential to transform the region’s industrial economy.” Made Smarter’s director Donna


appointed to the role of Chair for the steering group, and I am relishing the opportunity to helping shape and develop this exciting project which has the potential to transform the region’s industrial economy.” Made Smarter’s director Donna


Edwards said: “Thompson was born and brought up in the North and also has extensive international experience across many key manufacturing sectors. The contribution her and the employer-led steering board we have established will make to the successful delivery of Made Smarter will be invaluable. “I greatly look forward to working


Edwards said: “Thompson was born and brought up in the North and also has extensive international experience across many key manufacturing sectors. The contribution her and the employer-led steering board we have established will make to the successful delivery of Made Smarter will be invaluable. “I greatly look forward to working


with her and other board members to drive the programme forward and boost the North West’s economy through the adoption of new technologies across our manufacturing base.” Juergen Maier, CEO of Siemens and Co-Chair of the national Made


with her and other board members to drive the programme forward and boost the North West’s economy through the adoption of new technologies across our manufacturing base.” Juergen Maier, CEO of Siemens and Co-Chair of the national Made


Smarter Commission said: “I am delighted Thompson has agreed to become the Chair of the North West steering group. She will be a fantastic addition to the wider Made Smarter network of key business leaders we have brought together, both regionally and nationally, to help develop and deliver this project.” Also on the steering board with


Smarter Commission said: “I am delighted Thompson has agreed to become the Chair of the North West steering group. She will be a fantastic addition to the wider Made Smarter network of key business leaders we have brought together, both regionally and nationally, to help develop and deliver this project.” Also on the steering board with


Thompson is Emma Degg, Chief Executive of the North West Business Leadership Team. She said of the Made Smarter programme: “There is no better region in the UK to pilot this important project. The North West was home to the first industrial revolution and our business have all the talent, ambition and drive to be a leader in the fourth. The North West Business Leadership Team has been proud to have been involved in bringing this important partnership


Thompson is Emma Degg, Chief Executive of the North West Business Leadership Team. She said of the Made Smarter programme: “There is no better region in the UK to pilot this important project. The North West was home to the first industrial revolution and our business have all the talent, ambition and drive to be a leader in the fourth. The North West Business Leadership Team has been proud to have been involved in bringing this important partnership


fully in March of this year, we’ll be able to stock 900 hot tubs in the UK at any one time as well as keep over 2000 units in stock in China. What’s more, this means we can explore new business partnerships with the option to extend manufacturing services to other hot tub brands looking for a specialist manufacturer for their own product lines. Our clients will have the option to build their own brand of spas in our factory, give us more opportunity to grow our product range and customer base.” Rob White, Superior Spas Head of Marketing


together, and we are firmly committed to ensuring it now delivers real and lasting change for SMEs right across the region.” Made Smarter was officially


together, and we are firmly committed to ensuring it now delivers real and lasting change for SMEs right across the region.” Made Smarter was officially


launched before Christmas in Liverpool. Backed by government and some of the world’s biggest businesses, the Made Smarter North West programme is set to engage with 3,000 SME manufacturers based in Cheshire and Warrington, Cumbria, Lancashire, Greater Manchester and the Liverpool City Region to boost productivity. Companies that get involved in


launched before Christmas in Liverpool. Backed by government and some of the world’s biggest businesses, the Made Smarter North West programme is set to engage with 3,000 SME manufacturers based in Cheshire and Warrington, Cumbria, Lancashire, Greater Manchester and the Liverpool City Region to boost productivity. Companies that get involved in


the project will get the chance to access match funded support and advice regarding how new technologies could revolutionise their manufacturing processes and reap the benefits of more efficient production.


the project will get the chance to access match funded support and advice regarding how new technologies could revolutionise their manufacturing processes and reap the benefits of more efficient production.


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FACTORY EQUIPMENT | DECEMBER/JANUARY 2019


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