SPONSORED CONTENT FEATURE FINDING GENERATOR SETS FAST
Roberto Doninelli of FG Wilson talks about how the generator manufacturer is making it quicker and easier for customers to source and buy
T
he digital world has revolutionised our lives, the way we interact with
each other and the way we buy. And for business customers too? Roberto Doninelli, FG Wilson digital commercial manager, has an answer: “The time is ripe for a change in how people buy in our industry and how we interact with customers.” UK-based FG Wilson has been
manufacturing electricity generator sets for more than 50 years, mostly sold to businesses who want a secure power supply. Doninelli is behind an initiative at FG Wilson allowing customers to search and reserve online, all in one place, quickly and easily. He says, “We’ve all heard about B2C or
B2B but I see it more as B2Everyone. The way it feels when we’re buying as consumers spills over into our business lives and we all expect the same
experience online when we’re buying for our businesses. That means real time and accurate information and a fast response from suppliers.” During May, in the UK, France and
Netherlands, FG Wilson launched the first phase of an initiative which will expand to more countries globally. It gives visibility of available FG Wilson generator sets at selected dealers, showing products and features, with real time tracking, pricing and configuration options. Units can be reserved and, as with many consumer retailers, can be collected or delivered. In all cases, customers can specify installation or commissioning support and extended service coverage. It’s a platform connecting customers, dealers and FG Wilson, helping customers find the right generator set quickly and easily.
Doninelli says, “This is the first step of
something much larger and we’re learning quickly and in steps. Ultimately, we want to grow this into a hub where our customers can self-serve, with dealer support when they need it, and make informed decisions on what options and services they need in their region to get an installation completed properly and efficiently. Once installed, the lifetime support from our dealers is always there when needed. These new online tools enable customers to access our service at their own convenience, where and when they need to. Time is everyone’s most precious resource. We want to give some of that time back to our customers.”
FG Wilson
fgwilson.com
easypower.fgwilson.com ELECTRICAL ENGINEERING | SEPTEMBER 2019 21
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