B Gym/health and fi tness
Body Fit Training B
FT (Body Fit Training) is one of the world’s fastest-growing boutique fi tness franchises, with eight studios open
across the UK and more than 350 locations globally across Australia, New Zealand, Asia Pacifi c and Europe. Founded in Melbourne in 2017 by Cameron Falloon – a strength and conditioning coach with over 25 years of elite athlete training experience, including roles as Head of Strength and Conditioning at three AFL clubs and as personal trainer to Princess Diana – BFT launched in the UK in 2022 and has been building a passionate community of members and franchisees ever since. BFT provides an outstanding business
opportunity for franchisees, underpinned by a methodology that genuinely sets it apart in the market. Every BFT session is a 50-minute, coach-led group training class built on scientifi cally-backed periodised programming – the same principles used to condition professional AFL and rugby athletes, now adapted for everyday people in their communities. With 14 distinct program types structured into 8-10 week progressive training blocks, members experience measurable improvement week on week. That drives retention, loyalty and the kind of community that makes a BFT studio thrive.
Proprietary BFT³ heart rate technology
monitors individual performance across every session, rewarding correct effort rather than simply maximum effort. It’s a member experience that no competitor in the boutique fi tness space can replicate, and it gives franchisees a powerful tool for both acquisition and retention. BFT is backed by Xponential Fitness – the
world’s largest curator of boutique fi tness brands, operating more than 3,000 locations across nine brands globally. That backing gives every BFT franchisee access to world-class infrastructure, real-estate expertise, vendor relationships and operational systems that independent operators simply cannot match. As soon as you commit to opening your
fi rst BFT studio, a dedicated team begins working with you on site selection, studio fi t-out, pre-sales and launch. The support doesn’t stop there – ongoing coaching, marketing, and brand support from HQ ensures franchisees have everything they need to build a successful, profi table studio and maximise all revenue opportunities available to them. With 133 territories still available across the UK and investment starting from £20,000, there has never been a better time to bring BFT to your community.
Company founded: 2017, launched in the UK 2022
Number of outlets in the UK: 8 Studios in the UK, with 2 opening soon (330+ globally)
Investment level: Initial: £20,000 - £40,000 Total: £225,000 - £275,000 (location dependent)
Contact: Nev Jones (BFT UK)
Address: 51 Wangaratta St, Richmond VIC 3121, Australia
Telephone: 07359 485 820
Email:
sales@bodyfittraining.com
Web:
bodyfittraining.com/franchise
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