FRANCHISESERVICES
Record-breaking marketing
Printwell asks franchisors: Is your marketing working for you and your franchisees?
M
arketing is one of the most challenging aspects of running a franchise business – and one that
raises many questions: What will increase brand awareness? Will customers engage with it? What is our return? Printwell UK has worked with more than 50 franchise networks since 1985, supporting them with all their marketing collateral while maintaining brand consistency, from creative design through to digital and printed content. Printwell’s online marketing portal allows you and your franchisees to order all your marketing from one secure platform, keeping costs low and brand identity consistent, ultimately ensuring that your franchisees have access to all your latest marketing material.
"Printwell UK works with you on your challenges to ensure you succeed"
Be heard through the noise As a franchisor, no doubt you're familiar with the challenge? Consumers are inundated with messages, so brands need to work harder to cut through the marketing noise to connect with their audience. Direct Mail, coupled with rich
consumer data, allows you to engage with and build a trusted relationship with your market and make customers feel valued. Printwell has created a seamless platform whereby brands can provide GDPR-compliant data, which can then be used to personalise a direct mail campaign – landing on your customer’s doorstep within 48 hours. This makes targeting your customer easier for you as a franchisor and for your franchisees. Print makes digital personal. It creates an
92
emotional connection with your customer and ultimately cuts through the noise, building a long-term, trusted relationship.
Stand out at events Bespoke projects are what Printwell excels at, with proven experience of designing and producing unique marketing collateral for franchisor events and team-building activities, be it branding an event or creating interactive materials. Printwell’s proudest installation
for a client is the creation of a Dream Wall, which broke the Guinness World Record. Working with the client’s vision, Printwell were able to design, produce and set up the interactive installation, where teams would write their dreams and ambitions and attach them to the eight-foot printed wall.
Case study Monkey Music is one of Printwell's many loved partners with whom it works closely. From the brand's infancy, Printwell has worked with Monkey Music to create and maintain brand content – which can then be personalised by franchisees. Most recently, the network has had the ability to increase brand awareness using
bespoke car magnets and social media content, as well as a range of personalised party collateral.
Stress-free, reliable fulfilment Based in London, Printwell has partnered with many franchisors, in the UK, Europe and the rest of the world, to support their growth and business requirements. Planning is at the heart of everything Printwell does and the team aims to work closely and build a relationship, tailoring its fulfilment service around your business to ensure success together. Leave the brand control, efficiencies
and SLAs (Service Level Agreements) to Printwell, and allow yourself to focus on the growth and future of your business. Plan now and contact Adnan Ghor at Printwell UK for more information or just a friendly chat. l
CONTACT Printwell Marketing services 020 8687 9234
printwell.co.uk info@printwell.co.uk
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99
