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FRANCHISEFOCUS INVESTMENT: FROM £35 0,000 Food for thought


For a franchise opportunity with a real diff erence, consider Wiltshire Farm Foods


F


or over 25 years, Wiltshire Farm Foods has been delivering delicious and nutritious frozen ready meals


that are easy to prepare and delivered direct to the freezer. Using a highly successful franchising model, based around good old-fashioned service, Wiltshire Farm Foods seeks to make a real difference to the lives of the older population, helping them retain their independence while living in their own homes. For many of these customers, the drivers and offi ce staff are sometimes the only people they see or speak to from one day to the next, and the importance of this relationship is key to the success of Wiltshire Farm Foods.


Wiltshire Farm Foods is the UK’s


leading home-delivery food franchisor with a network of over 80 franchise partners, owning non-competing


territories. Buying a Wiltshire Farm Foods franchise gives strong


proven returns, with all territories coming with an


established customer base allowing new franchise partners to make money from day one.


Wiltshire Farm Foods operates in the


fastest-growing demographic sector in the UK, giving massive growth potential. Franchises operate with support backed by apetito UK, the leading provider of meals to the health and social care sector, which has seen sales and profi t growth every year for the past 20 years.


“Buying and setting up a fra nchise with Wiltshire Farm Foods couldn’t be easier”


However, franchising with Wiltshire Farm Foods is more than a guaranteed business model; it is a social enterprise and a way of giving back. Franchises are embedded in the heart of the local community and provide a service that supports independence, enabling people to remain in their own homes. Wiltshire Farm Foods is also dedicated to operating in a way that is both ethical and sustainable, from being members of the Ethical Trading Initiative and proud supporters of British food and farming industries to sourcing the best ingredients from the best suppliers.


Wiltshire Farm Foods’ managing


director, Ian Stone, says: “We’re driven by a commitment to produce great food and doing business in a way that respects people, the environment and the wider community. In doing so, we believe we can make a real difference to the lives of our customers, some


of whom are the most vulnerable in our society. As a business, we’re proud to have won numerous awards for the work we do supporting our communities, including the 2019 bfa award for Social Enterprise and two Queen’s Awards for Enterprise.” Buying and setting up a franchise with Wiltshire Farm Foods couldn’t be easier, taking as little as 13 weeks from application to a franchise offer. Establishing a true partnership from day one, you are given the freedom to run your own business, but with the support of a highly successful and long- established franchisor. Franchise partners will be offered a tailored start-up plan and will be supported by a dedicated implementation team, who will assist in developing the skills and knowledge needed to become a Wiltshire Farm Foods franchise partner. Moving forward, each franchise is appointed a dedicated business partner who will help to implement your business plan. They provide commercial and fi nancial support and train and share best practice from across the franchise network, allowing every franchise to thrive. In addition to commercial support, franchisees benefi t from a multi-million-pound marketing support package, including national TV and press coverage. Through the Wiltshire Farm Foods marketing team, you will also have access to a full range of marketing literature, including a twice- yearly brochure, e-commerce and digital support, plus many more tools to support your target audience. l


CONTACT Wiltshire Farm Foods Food delivery 0808 281 2479 franchise.wiltshirefarmfoods.com andy.turner@wiltshirefarmfoods.co.uk


BUSINESSFRANCHISE.COM 55


Investment level: £100k+


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