NEWS&TRENDS
Neil Randall promoted to chief operating officer at Anytime
u Anytime Fitness UK has promoted Neil Randall to the role of chief operating officer as part of its ongoing strategy to provide the best level of support to its franchisee network. Neil, who has over 18 years’ experience in the private health club sector and fitness industry with Virgin Active and LA Fitness, formerly held the position of sales and marketing director and will commence work in the new role with immediate effect.
"We want to empower our franchisees to reach new business heights... as well as further raise the profile of our brands and service levels"
While ensuring Anytime Fitness’s
franchisees receive increased levels of support that adopt a more pragmatic and collaborative approach, Neil will simultaneously continue to oversee marketing, partnerships and business development. He will additionally monitor the franchise performance area of the business to enable better structural cohesion within the central support office. Since joining the senior management
team in April 2018, Neil has accomplished several key strategy pieces as part of Anytime Fitness’s brand evolution. He has also overseen several milestones, including the franchise network surpassing 160 clubs, making it the second-largest private gym operator in the UK. Neil says: “I’m thrilled to be playing
a further role towards the significant progress Anytime Fitness UK has made during the past few years. “We want to empower our franchisees
to reach new business heights and the revised staff structure will strengthen our
10 p Neil Randall
delivery in all aspects of this vision. As well as our ambitious growth plans, Anytime Fitness UK intends to further raise the profile of our brand and service levels. “We’re in a fantastic position to
continue our rapid growth trajectory and I look forward to playing a leading role in our work.” Stuart Broster, CEO of Anytime Fitness UK, adds: “This promotion is a great testament to what Neil has achieved at Anytime Fitness since his appointment last year. As well as overseeing our recent brand evolution, he has played an integral role in supporting both new and existing franchisees, building a great rapport with them and being a trusted point of contact. “Neil’s experience will be vital to helping us achieve our future objectives and we look forward to further supporting our franchisees in achieving business success with us.” Anytime Fitness’s new gym in Fleet, Hampshire, recently broke the company’s global record for the highest presale figure of any club, when it opened its doors with 1,396 members.
The story so far Ash Farid, Caremark
u When he unexpectedly needed to care for his grandparents, Ash Farid found his career heading in a different direction, ultimately leading him to launch his Caremark franchise in the Halifax and Calderdale areas. Ash explains: “At the time I had opened an indoor football centre to help promote sport and exercise in the local community. Alongside this I was an informal carer for my grandparents after they both suffered strokes. This got me thinking about an alternative community-minded enterprise and, of course, care was at the forefront of my mind.” He met with Caremark and soon realised the brand's ethos and culture aligned with his own values, so the decision to join was an easy one for him and he hasn’t looked back. “I realised quickly how important
it was to have strong support and infrastructure in place. Our business is to help and support vulnerable people and I wasn't prepared to take chances. “Franchising allowed me to
call upon the years and wealth of dedicated skills and experience that I just did not have. It would have taken me years to accumulate that as well as build a brand reputation, as opposed to being part of an established and trusted name.” Now, with his new team in place and his first clients already enjoying his team’s dedicated care service, Ash is a happy man. He is already beginning to see his dream business become a reality and take shape. What’s more, he’s doing what he always wanted to do and that is serve his local community.
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