Cover Story
MARK APPLETON, STOURBRIDGE:
“Wiltshire Farm Foods is a really strong brand. There’s a very strong customer base out there, who recognise the business, and so, for me, that support is very worthwhile. Franchising gave me the opportunity to run my own business and allowed me to incorporate my family, so it was a great next step.”
“Wiltshire Farm Foods takes its commitments to its employees, suppliers, customers and community incredibly seriously”
business is proud of the fact it works closely with its suppliers to improve their sustainability and has, on average, built and maintained relationships of 15-plus years.
By creating these strong relationships, Wiltshire Farm Foods can further help and influence its suppliers’ sustainability efforts by taking the product they’ve produced rather than letting it go to waste. For example, if a supplier has had a bumper harvest, it will work with them to take more of the produce and then freeze or store it so it isn’t wasted.
Making a real difference This is just a select few of Wiltshire
Farm Foods’ corporate values and commitments that set it apart from many others. The team are passionate about what they do; they look to instil an ethical and sustainable culture throughout the business, from the top down. Wiltshire Farm Foods’ takes its
commitments to its employees, suppliers, customers and community incredibly seriously, and these commitments allow the brand to make a real difference to those it works with. l
and respecting workers’ rights globally. However, in 2015, it further cemented
its commitment to maintaining these standards by being the only food company in the UK’s health and social care sector to become a member of the ETI. Therefore, all suppliers to the brand must satisfy the requirements of the ETI Base Code, and Wiltshire Farm Foods offers support and guidance to help them meet the rigorous standards. The
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