FRANCHISEFOCUS IN V ESTMENT: FROM £300,000-£400,000 50 years strong
Mary Brown’s, Canada’s largest quick-service chicken restaurant, is coming to the UK
M
ary Brown’s Chicken & Taters is a well-known and well-loved brand in Canada, with a 50-
year history of success and thousands of fans across the country. Europe, Latin America and the Middle East are the first choices for international expansion. Following careful analysis of population density, growth projections, demographics, competition, economics and ease of assimilation, these areas show excellent potential for this iconic Canadian brand. Mary Brown’s was founded in
Newfoundland and Labrador in 1969. The province is renowned for hospitality and commitment to community. That same spirit is infused into Mary Brown’s stores – and will carry through globally. At the heart of Mary Brown’s is owner Gregory Roberts, a Newfoundland-born entrepreneur who bought the brand in 2007 and has since elevated it to the highest international standards.
Success statistics Ÿ Store count has doubled in the last decade – 160-plus stores in Canada, with plans to reach 200 by 2020
Ÿ Increase in same-store sales growth for 15 consecutive years
Ÿ Awarded one of 'Canada's Best Managed Companies' in 2019
Ÿ New store design and logo in 2018 reinvigorated the brand and captured the attention of a wider customer base, including millennials
Ÿ 50 years of credible, sustainable, repeatable results
Commitment to franchisees Mary Brown’s has won the Canadian Franchise Association’s Franchisees’ Choice Award nine years in a row – an honour only a handful of franchises can claim. Hadi Chahin, president and COO, credits the franchise’s owner-operators with the brand’s longevity. He says: “They are at the heart of our
p A Mary Brown's store in Peterborough, Ontario, Canada
"A delicious menu and genuine hospitality – that's who we are"
brand and bring the brand to life across Canada – and going forward – across the globe.”
Premium quality According to Hadi, what makes Mary's Brown's stand out is: "Superior product quality and genuine hospitality, influenced by our Newfoundland heritage. We are passionate about our freshly made product which delivers our promise of the most delicious, best-tasting chicken. "Our product is made from scratch with fresh ingredients. Our chicken and potatoes are hand cut, marinated, breaded and cooked at each and every store. We cook our food in small batches in our proprietary cookers throughout the day to ensure superior quality and taste, and, of course, freshness." Mary Brown’s has developed stringent standards in every facet of operations – cooking, cleanliness, service, product,
store layout – and beyond. Each store is frequently assessed and graded for adherence to standards by internal and independent parties. All franchisees are required to complete a rigorous training programme, which encompasses all aspects of running a successful business.
Looking to the future What will the next 50 years bring? “More growth and more innovation,” Hadi says. “But we won’t lose sight of what makes Mary Brown’s special. A delicious handcrafted menu and genuine hospitality are who we are – and always will be.” Mary Brown’s is seeking master licence and area franchisees. If you are ready to be part of its success story visit the Mary Brown's stand at The National Franchise Exhibition, NEC, Birmingham, on 4 and 5 October. l
CONTACT Mary Brown's Chicken & Taters Quick-service restaurant
marybrowns.com
ukfranchising@marybrowns.com
BUSINESSFRANCHISE.COM 53
Investment level: £100k+
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