TECH INTEGRATION APPEALS TO THE YOUNGER DEMOGRAPHIC Integration of smart home technology has become prevalent in serviced apartments, offering guests seamless control over amenities such as lighting and temperature. There is also the option for virtual concierge services and mobile app-based communication to ensure safety and duty of care. “Having amenities that are more virtual and using
an app on a phone is enticing to a certain generation,” says Rebecca Gunn of Icon Relocation. “There is still a need for the concierge-type service for more senior individuals or those who want a higher level of service, such as meet-and-greet. But smart locks, key codes and online check-in are becoming more prevalent.” “Serviced apartments have been integrating
technology for some time, such as tablets for guest services,” Fruzsina Hodson explains. “However, high- tech amenities like smart lighting and temperature control are now more common in expensive properties.” Serviced apartments are also focusing on providing
personalised experiences, tailoring services and amenities to meet the individual needs and preferences of guests. Josef Caron, head of London managed at UnderTheDoormat, a provider of luxury serviced accommodation in London, says guests are becoming more demanding and expect more services, whether it is internal or ancillary. “They are willing to spend more for these services,” he says. “While the use of technology is towards operations and automation, the human touch in customer service is key and guests crave personalisation.” James Brown, head of commercial and partnerships
at TrustedStays, says technological advancements enable greater flexibility in booking, payment processing and amenities. Mobile check-in, smart home features and AI-driven services enhance guest experiences. “This allows accredited operators to compete with major hotel chains for in-house guest satisfaction as well as pre-booking and pre-arrival experiences,” he says. “Modern business travellers seek flexibility, including last-minute availability, self-check- in and flexible payments.”
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“ While the use of technology is towards operations and automation, the human touch in customer service is key and guests crave personalisation.”
JOSEF CARON, HEAD OF LONDON MANAGED, UNDERTHEDOORMAT
GLOBAL MOBILITY
SERVICED APARTMENTS
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