Tech-focused, sustainable &


Traveller safety and cost containment remain top priorities for mobility teams and organisations with a global workforce. The serviced apartment sector is also adapting to new demands for personalisation, new workforce demographics and more transparency around environmental impact. Marianne Curphey reports.


G


personalised: Emerging trends in serviced apartments


reater emphasis on hybrid workspaces, wellness amenities, sustainability and tech integration, as well as evolving consumer preferences and industry innovations, are


creating new trends in the market for serviced apartments.


GROWING DEMAND FOR NEW TYPES OF ACCOMMODATION Carrie Hartman, president of accommodation platform 3Sixty, says she has seen a clear shift towards greater interest and investment in serviced apartments. “What we have also seen is hotel portfolios


gravitating towards this type of service over the past few years,” she says. “A lot of major hotel brands that typically offered standard rooms are now starting to offer ‘branded residences’. “This might be in the form of new brands that they


are adding to their portfolio, or it could be a strategic move to enter into partnerships with serviced apartment brands in order to offer the flexibility and convenience of a hotel with the amenities of a serviced apartment.” Some of this has been driven by changing working


practices. With assignees not needing to travel to the office every day, they need an area in their accommodation where they can work productively. Carrie says the trend is also influenced by ‘bleisure’ – the blend of business and leisure travel – where people might extend their stay by a few days after their business trip to enjoy some extra time off.


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