Conversely, the same point means not using a smartphone for
your content gives you an immediate head start in the race for your potential client’s attention. Ultimately, the way any device renders images comes down to
the quality of its lenses and the size of its sensor. Up until now I’ve not seen an eff ective way to accurately mimic the aesthetic quali- ties of a fast lens or a full frame mirrorless camera sensor using a smartphone, or any other device for that matter. T ere are other technical advantages to using professional grade
equipment to make content for your business, but I think I’d risk losing my audience here if I elaborate further. At REES, our two core content packages both come with two
built-in video/photography shoots over every three-month period, ensuring there is never a shortage of high-quality imagery being used on and associated with your social channels and website. But it’s not only the content itself that is important, we believe
having an eff ective, results orientated engagement strategy is almost as important as the content itself. A good number of businesses running social media in-house,
or even some using marketing agencies, do not have a successful engagement strategy in place. Companies often have a very low benchmark of expectation of their marketing output, particularly in relation to social media. Satisfi ed as long as there’s some content going out. Not investing in it properly and therefore not having high expectations or even seeking a positive return on investment. T ese accounts frequently use generic stock images, use AI
software to write captions, and don’t hit any of the four key aims for meaningful content: to entertain, educate, inspire and convert. I would encourage you to think more ambitiously about your
content marketing. If you’d like some no obligation assistance in getting started with that then please do contact us.
Contact REES Media and Marketing on 01604 385227, email
info@tryrees.co.uk or visit the website
www.tryrees.co.uk
9
CREATIVE MARKETING
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