DFA Law
What is intellectual property and why should you protect it?
Most businesses, from global corporate entities to small owner-managed businesses, are likely to own some form of Intellectual Property (IP). With this month’s edition of All Things Business
focusing on creative marketing, your IP is perhaps something to explore in greater detail. From a balance sheet perspective IP might be
intangible but to a business it can be crucial and extremely valuable and can often be what sets your business apart from a competitor. IP can be found in many formats, such as website articles,
videos or imagery and the majority of businesses will have at least a logo either on their website or their stationery. If you are reading this article and have IP you hopefully
have, or have at least considered, protection for it, such as a registered trade mark, a registered design, copyright protection or maybe even a patent. As with many things in business, the costs associated
with protecting your IP need to make commercial sense but from our experience it can sometimes be benefi cial to look at these things from a reverse perspective of ‘what will the impact and cost to my business be if I don’t protect the IP?’
Paul Currie Partner DFA Law
Each of the protections mentioned above will help
protect you/your company but it will also make it easier to take legal action against anyone who steals or copies it. Should it prove to be necessary, legal proceedings
can be filed either through the Intellectual Property Offi ce (IPO) or through the Courts. T e exact nature of the proceedings will depend on where proceedings can be fi led. For example, copyright infringement claims can only be fi led through the Courts. Our experienced team will take a pragmatic approach
in helping you to resolve any dispute and explore all options available to you. Before any proceedings are issued it may be possible to use mediation to fi nd a solution. Mediation has been known to speed up the process and is often cheaper than taking formal recovery action and is, therefore, benefi cial to all parties. T e purpose of a mediator is to provide an independent view on a dispute and help fi nd a solution that both parties accept. Over the years, we have dealt with many IP infringement
claims and have relationships with mediators and IP specialists to help progress your case.
To fi nd out more, contact Paul Currie at DFA Law on 01064 609560, email
paul.currie@
dfalaw.co.uk or visit
www.dfalaw.co.uk
ALL THINGS BUSINESS | 20
CREATIVE MARKETING
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