REES Media and Marketing
Elevated content: the antidote to uniformity
At REES Media and Marketing we talk about elevated content a lot, but what do we mean? Elevated content marketing is essentially marketing
Nick Rees Managing Director
REES Media and Marketing
content which leverages higher than average production values to generate greater interest, reach, engagement and lead generation. Social media platforms are saturated with content
captured on smartphone, most commonly the iPhone. T is democratisation of video production and photography is good in many ways as it has created a very low barrier of entry, allowing businesses of any size to compete on an almost level playing fi eld in terms of their quest for organic reach on social media. However, attention is a fi nite resource, and as more and
more businesses seek their slice of yours and everyone else’s, how do marketers and content creators stand out from the crowd and gain an advantage? Elevated content is our solution to this problem.
‘Authenticity’ is a much-used word in the context of
discussions surrounding social media content. So much so that I feel it’s lost some of its original and intended meaning in the modern world. Let me just say that I absolutely believe authenticity in its true sense (def: the quality of being real or true) has a part to play in a company’s marketing output. T e word, however, has come to signify a certain amateurism in terms of content, and I don’t intend that to sound snobbish, but rather that it’s evolved into the suggestion that in order for authenticity to be present said content must be created in an unpolished and unrefi ned way. We don’t subscribe to that notion. At REES we make content which is both authentic and professional. Yes, this is indeed possible. Taking this point further, I would go so far as to say that
a key issue with smartphone-generated content is that it all looks very similar to each other, and video and photographs taken by smartphones are often ironically and distinctly inauthentic: oversaturated colour, over-brightened, over- sharpened, and the now ubiquitous faux background blur that’s not fooling anyone anymore. With this in mind, we’re left with the main benefi t of using a smartphone being the fact that anyone can do it. Taking a step back from that you can see why using one is, therefore, not a benefi t to a business looking to stand out and make an impact.
CREATIVE MARKETING
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