Poppy Eco Hub


The future of web design: balancing sustainability with style


At Poppy Eco Hub, they’re reshaping the future of web design by combining sustainability with style. T e internet is a signifi cant energy consumer, with the average website emitting 1.76 grams of CO2 per page load. While this may seem insignifi cant individually, the cumulative impact across millions of websites globally rivals some of the most polluting industries like aviation. This concerning statistic prompted Marie Cox and


Daniel Lister to establish Poppy Eco Hub, an innovative initiative aimed at reducing this environmental footprint through smarter web design and hosting choices.


A sustainable website isn’t just about reducing carbon


emissions; it also enhances user experience. Optimised for speed and effi ciency, low-carbon websites ensure faster load times and smoother navigation. Embracing Google’s Core Web Vitals, which now integrate sustainability along- side speed and accessibility, underscores the commitment to eco-friendly practices. Marie Cox said: “By optimising page sizes and load


times, we signifi cantly reduce energy consumption while benefi ting both users and the environment”. Marie, founder of the acclaimed Poppy Design Studio,


brings nine years of expertise in crafting visually stunning and functional websites. When she teamed up with Daniel Lister, a seasoned tech industry veteran with over two decades of experience, they formed Poppy Eco Hub to fi ll a void in the market. T eir mission: to off er websites that are not only eco-friendly but also aesthetically pleasing and compliant with industry standards.


ALL THINGS BUSINESS | 22


CREATIVE MARKETING


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