Eden Bespoke Services
A budding
enterprise driven by fl ower power
Business is blooming for a Northamptonshire home- grown fl orist who has entrepreneurial roots that stem from a hospitality and horticultural heritage. Georgina Gordon, who is part of the family behind
the successful Greedy Gordons group of award-winning pubs and venues in the county, has launched her new business, Eden Bespoke Services, specialising in beautiful blooms, bouquets, wedding fl owers and fl oral displays for corporate clients. Georgina’s floral finesse has been inspired by
generations of family florists, including her grandma, aunt and her mum, which encouraged her to grow her own business. T e launch of her new venture has been toasted by her
father, Richard Gordon, Director of Greedy Gordons, who is thrilled his daughter will be showcasing her creative talents and has enlisted her to provide bespoke bouquets for discerning diners celebrating Valentine’s Day at their popular pubs this February. Award-winning businessman Richard has
commissioned Georgina to provide fl oral decorations and centrepieces on a regular basis at all the Greedy Gordons venues including their pub portfolio, the Snooty Fox in Lowick, T e Red Lion in Cranford and T e Pig & Waffl e in Grafton Underwood. Richard said: “It’s amazing, I’m so incredibly proud of
Georgina, she has always been very creative and artistic and her new business is the perfect way to showcase her many talents. “We want to support her in her new venture and
Greedy Gordons is delighted Georgina will be providing all our beautiful, bespoke bouquets and fl owers for our Valentine’s events and creating fl oral displays at our pubs every week.” Bride-to-be Georgina, who is planning her own
nuptials this summer, was looking for fl oral options for her big day when she decided to organise and arrange her own wedding fl owers. Her fl oral favourites, white hydrangeas, will feature in her wedding fl owers alongside white roses and gypsophila. She will be joined by her mum, Tamica, to create
the perfect fl oral arrangements for her special day and revealed that organising her own wedding fl owers inspired her to start her new business.
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Georgina, who has converted her garage at her
Northampton home to accommodate her new workspace and fl oral studio, said she is excited about the launch of her new company, admitting the entrepreneurial streak runs in the family. Georgina said: “Clearly it does - having worked with my
dad for the past three years at Greedy Gordons, it’s rubbed off on me. My mum has been a massive infl uence for me as well. She’s always been into fl owers, has allotments where she grows diff erent fl owers and has a really creative side. She’s been helping me get my business started and will be on hand to support me.” Having worked in hospitality since the age of 14,
Georgina reached general management level with a large hospitality company before deciding to go back to her roots and join the family business, Greedy Gordons, where she works as Operations Manager.
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