Expert Insight
TEN MINUTES THAT COULD CHANGE YOUR KITCHEN FOREVER
Rational’s series of ten minute Live online demonstrations to accommodate busy customers
The success of Rational’s series of Live online webinars is based around giving customers what they want. In this case, they allow potential purchasers to see the company’s market-leading iVario Pro and iCombi Pro cooking systems in operation. Now Rational has listened to customer feedback and launched a series of shorter webinars that last around ten minutes, but still manage to give viewers the full Rational experience.
Each of the new webinars covers a menu for a specific sector, including pubs, hotels, care homes, food to go and education.
“For many operators it’s the demonstration of the iVario Pro that really fires their imagination,” says Adam Knights, Marketing Director of Rational UK. “Combi steamers have been ‘must haves’ for a while now, so they are perhaps more familiar with some of the iCombi Pro’s benefits. However, this may be the first time they’ve seen anything like the iVario. It’s a real eye-opener!”
During the webinars Rational’s expert chefs show just how multifunctional the iVario Pro is, boiling, frying, deep frying and pressure cooking, all in one space
42 February 2022
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saving unit. It’s up to four times as fast as conventional appliances, uses up to 40% less energy, and replaces bratt pans, kettles, fryers, griddles and large pots and pans.
The webinar chefs also show how Rational’s accessories, for both the iVario Pro and the iCombi Pro, can be used to enhance cooking results and make chefs’ lives easier. If a customer purchases a Rational cooking system after attending a Live online webinar they will qualify for free accessories worth up to £1,500.
Knights says, “The new webinars will be available via the Microsoft Teams platform, since it is both familiar and is easily accessible.” Rational webinars are free to attend and can be booked at
rational-online.com. To find out more, talk to your Rational representative or visit the Rational website.
RATIONAL is the leading provider in hot food preparation cooking systems and, with the iCombi Pro and the iVario Pro multifunctional cooking system, the company delivers 95% of all conventional cooking applications. Rational’s ConnectedCooking allows operators to monitor, manage and update their Rational appliances remotely, from a PC, tablet or smartphone. iKitchen is the combination of the iCombi Pro, iVario Pro and ConnectedCooking – iKitchen delivers the best kitchen management and the best cooking solutions. For information and brochures, or to find out about free Rational Live online demonstrations, call +44 (0)1582 480388, freephone 0800 389 2944 or visit
www.rational-online.com
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