Drinks News
Celebrate Margarita Day with Rooster Rojo Tequila
International Margarita Day this year is very special: just look at the date – 22 02 2022. Make it even more special by introducing your guests to one of Mexico’s most beautifully made, premium spirits – Rooster Rojo Tequila.
For those who thought Tequila is all about ‘slamming’, this Tequila will convince your guests otherwise. This one is designed to sip and admire. Rooster Rojo, owned by Amber Beverage Group, is developing a following as consumers come to understand that Tequila as fine and authentic as this, created with 100% Blue Agave, is for savouring and appreciating.
The brand will soon be supported by a cool, new advertising campaign launching this Spring.
The multi-award-winning Rooster Rojo range (38% ABV) includes four variants:
• Blanco • Reposado • Añejo • Smoked Pineapple Tequila
If you haven’t yet stocked Smoked Pineapple which only recently arrived in the UK, this variant is a delicacy you need to know about. It’s a world first, delivering a truly innovative flavour profile.
To create this innovation Rooster Rojo’s Master Distiller experimented with various pineapples and different roast levels for over a year until they found the perfect level of smokiness and the best variety, Red Spanish Pineapples. This exceptional infusion is then blended with Rooster Rojo Añejo Tequila.
The premium collection gives bartenders a wonderful selection from which to create Margaritas as well as original cocktails.
The brand’s logo, the proud rooster, is a symbol of Mexico.
Using only 100% Blue Weber Agave, Rooster Rojo Tequila is produced at the very base of the Volćan de Tequila, a UNESCO protected area in Mexico. Carefully crafted by the Fabrica de Tequilas Finos specialists and blended with water that is filtered through Mexican silver, Rooster Rojo is the first Tequila to use this technique, resulting in an authentic and high-quality spirit.
Amber Beverage UK is part of the global producer and distributor of alcoholic beverages – Amber Beverage Group. For trade sales contact:
sales.uk@
amberbev.com
20
February 2022
www.venue-insight.com
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