News
Chancellor of the Exchequer Rishi Sunak said: “This multi-million-pound investment is a crucial vote of confidence in our Capital. 300 years after brewing the first beer in Old Brewers Yard, it’s fantastic to see Guinness breathing life into our hospitality and tourism industries and creating more jobs and training opportunities in central London.”
Nayager, continued: “Government support over the last two years has been vital for pubs and bars. Coming out of the pandemic, the long-term vitality of the trade will be significantly helped by the alcohol duty review and continued freezes in duty.”
The new site will cover locations linking Mercer Walk, Langley Street, Neal Street and Shelton Street, and will include: • A world-leading microbrewery which will produce limited edition beers and offer guests tours with Guinness beer specialists to taste/enjoy and learn about the iconic stout, its storied history and ambitions for the future.
• Event spaces and central covered courtyard hosting events across food, drink, the arts and special cultural occasions, which will be open for use by the local community.
• Guinness store selling rare items via collaborations and partnerships bespoke to the London experience.
• Chance to try exciting new brews, some only available at ‘Guinness at Old Brewer’s Yard’.
• Rotating cuisine and events at a stunning open-fire kitchen, restaurant and 360 degrees glass rooftop space within the development.
In line with Diageo’s ‘Society 2030: Spirit of Progress’ action plan, the newest home for Guinness will be carbon neutral by 2030 and accessible to all when it opens. Key to the new site will be a community programme, details of which will be designed following a consultation period with local residents. A similar programme took place during the pandemic at the Guinness Open Gate Brewery in Baltimore, USA where they created 500 loaves of their “Brewers Bread” every week using ingredients sourced from within the brewery and donated them to the local Maryland Food Bank.
Diageo and Guinness are investing £30m in helping pubs, bars and restaurants in Great Britain recover from the pandemic
through its “Raising the Bar” scheme, launched in 2020. Over 30,000 outlets across the country have benefitted from the scheme to date, through support such as hand sanitiser, PPE kits and parasols and ‘snugs’ for outside occasions.
‘Guinness at Old Brewer’s Yard’ is set to open in Autumn 2023, subject to planning permission and consultation period. Old Brewer’s Yard is owned by the Mercers’ Company.
Rob Abernethy, Chief Executive of the Mercers’ Company, added: “We are delighted to welcome Guinness to our Covent Garden estate. We have worked closely with Diageo to develop proposals which will restore Old Brewer’s Yard’s historic origins in a contemporary context. The significant level of investment is a major boost to London’s recovering economy and will provide a one-of-a-kind immersive experience, shining the spotlight on Covent Garden as a global visitor destination. Old Brewer’s Yard will provide a wonderful platform for the Mercers’ Company to continue its philanthropic work, helping to create positive change so that everyone has the chance to lead a fulfilling life.”
www.guinness.com
www.venue-insight.com
February 2022 27
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
