Expert Insight
written by Lolly CEO,
Peter Moore
WHERE DOES THE PAYMENT TECHNOLOGY ROAD LEAD?
The last two years have shown us it’s impossible to predict exactly how, when and where the payments landscape will move. We can make educated guesses, by analysing emerging technologies, consumer behaviour and payment patterns, but the world will throw its own challenges in the way, altering the path we see ahead, or accelerating it beyond our control.
36 February 2022
www.venue-insight.com
The pandemic has made us re-evaluate how we manage payments, so what have we learnt over the last two years in hospitality payment technology?
THE ROAD IS NEVER STRAIGHT – QR COMEBACK The technology road is not a straight one. One excellent illustration of this is the comeback of QR codes. During their general introduction in 2010, QR codes were seemingly forced upon us as an impractical ‘tool’ that had no distinctly useful purpose, other than for making marketing or advertising seem ‘techy’.
They quite rapidly faded out of the mainstream. Then, as social distancing became an established part of society, businesses had to rethink the transfer of information, and QR codes found their place in the technology landscape. Their re-emergence demonstrated the important role they could play in simplifying the payment process, with ‘scan-to-pay’ QR codes located in many hospitality locations. They have also proved useful in other ways, not just as a method to facilitate easy payment transfer, but also as a link to menus and for web-based ordering.
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