LUXURY CITY LIVING MADE POSSIBLE AT HEATON HOUSE
The lure of city centre living is proving increasingly popular at an iconic Jewellery Quarter development, with over 70% of properties already sold off plan.
History is being reimagined at Elevate Property Group’s Heaton House scheme, with interest in the forty-two one, two and three-bed apartments and fourteen freehold townhouses coming from young professionals, families and older couples looking to downsize and yet be close to all the amenities Birmingham offers.
Whilst location is still a major attraction, buyers have indicated that the looming cost of the living crisis is playing a role in their decision making. Purchasers are opting for the lower maintenance costs that come with new builds and conversions rather than risk the spiralling expenditure associated with older properties. And, for those with a deposit, it seems there is no time like the present to get on the property ladder, as mortgage repayments continue to be significantly more affordable than rents.
David Hofton, Sales and Marketing Director at Elevate Property Group, commented: “Personal finances are under increasing pressure thanks to the cost of inflation, so potential purchases are having to make some tough decisions when considering buying or renting properties.
“They want that perfect location and quality of build and to have some level of control over their household bills, without the prospect of repairs and improvements having to be made. That’s why Heaton House - in the heart of the Jewellery Quarter - is selling so fast.”
He continued: “The townhouses have an EPC ‘B’ rating, which means they’re more energy efficient than over 90% of homes across the rest of the country. Unlike many similar schemes in Birmingham, they are also freehold and boast a block-paved terrace to the rear, courtyard to the front and a dedicated gated parking spot with EV charging for people embracing the move to greener transport.”
Heaton House, which is marketed by Knight Frank New Homes, dates back to 1795 and is situated in the heart of The Jewellery Quarter, recently named as one of the best places to live in the Midlands by The Sunday Times. Two stunning show homes will open in mid-July to give a flavour of what life at the development could look like. In the meantime, interested parties are encouraged take in the aerial view of the site from the eighteenth floor Knight Franks new office Colmore Row which houses a model of the development and to also view the show apartment at Elevate’s nearby Priory House scheme.
David concluded: “We still have a number of Help to Buy plots available at Heaton House, up to the West Midlands £255,600 threshold, which means first time buyers have a last chance to reserve a unique property in the heart of one of Birmingham’s best locations for just £500 and a 5% deposit.”
Contact selling agents Knight Frank on 0121 233 6495 for further details and viewing arrangements.
https://elevatepropertygroup.co.uk/residential/heaton-house Remaining apartments from £250,000 and Town Houses from £500,000
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THE MIDLANDS PROPERT Y GUIDE HEATON HOUS E
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