Company insight


Automation is one way that airline companies can help to mitigate the impact of staff shortages that came to the fore after the pandemic - as workers failed to return to the industry as restrictions eased - and eezeetags help to play a central role in this process at airports across the world.


know that exactly 40 years ago I started my career in the self-service label industry. Basically, a bag tag is just one of the billion applications of a self-adhesive product. And there I stood… considering myself to be some kind of an expert, and anxiety over what to take off to expose the adhesive suddenly kicked in. Is there not a piece that I should take, what are these smaller labels for, do I need to do anything with them? If I do this wrong, will my bag still be where I hope it will be, at my destination? I swallowed my pride and asked a friendly staff member, and she tagged my bag for me. Being an entrepreneur and business owner of a specialised label manufacturing company you can see why this experience opened up a business opportunity for my company in a new market.


Eezeetags were born, based upon a patented adhesive that has a unique linerless proposition to only stick to itself and to nothing else, something we already used in my company for a totally different application. This unique feature also allows us to use a language-neutral instruction, making clear that you only have to “join the dots”. Many of our customers listen to our advice and have taken away the so-called “claim receipt” as an integral part of the tag,


Future Airport / www.futureairport.com


because for passengers it is simply not logical to first tear something off, keep this as proof of dropping it before you even have tagged the bag. Communication is now done digitally or printed at the actual bag-drop on a normal receipt paper, which is much clearer and less costly.


Global coverage


In ten years (including a two-year pause), eezeetags have reached an annual user (passenger) volume of approximately 20 million by the end of 2023, and we’re expecting to grow another 30% in 2024. Passengers use them at airports such as: Amsterdam Schiphol, Frankfurt, Hamburg, Dublin, London Heathrow, Gatwick, Manchester, Honolulu, New York JFK, Milan Malpensa, Dubai DXB and many more, supported by Airlines like Lufthansa, Air France-KLM, Ryanair, EasyJet, Hawaiian, British Airways, Virgin, Emirates and also many more.


Eezeetags are produced according to the Global Coverage, Local Service adagio. A unique collaboration between the world’s leading bag tag producers under the umbrella of “The eezeetags® family” and this is not only a highly competent and trustworthy network, but also a globally


recognised guarantor of compliance with high-quality standards. To achieve this, it’s essential to deliver impeccable product quality in the tags. Experience shows that this doesn’t just depend on the manufacture of the composite material – with its special patented adhesive – or its subsequent packaging into print-ready rolls. The finishing on the press, the final finishing in small rolls, and the print quality at the kiosk provider are also of the utmost importance when ensuring the best possible quality for the eezeetags® all-in- one solution. As certified and approved by all major bag-drop solution providers. In the past 10 years we have seen various bag drop hardware and processes, 1-step and 2-step, where we see that the 2-step process is by far the most used, and we see a trend towards smaller “printing pole” solutions, these are less costly, can be placed anywhere in the terminal building and use the airline app on the passengers’ smartphone as the operating system.


Although we are still at the beginning, self-service as a passenger-friendly solution will be here to stay. ●


www.eezeetags.com 15


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