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Company insight


Automation... the answer to staff shortages


2023 was a year of full swing aviation events, like trade shows, conferences and air shows. Eezeetags was present at many of them. And a recurring topic in many expert presentations and industry-leader panel discussions was the worldwide staff shortages..


T


o survive the pandemic, airports and airlines have significantly reduced their workforce. According to Oxford Economics, the aviation industry has lost more than 2.3 million jobs since 2019. Of which, by the end of 2023, 1.2 million are still not filled.


Shortages that are not just falling in one particular area but are generally found across all sectors within the aviation industry.


ICAO estimated that by 2026, the aviation industry would require 480,000 new technicians to maintain aircraft and over 350,000 new pilots alone. Passengers have returned to the travel industry, and although we are not at 2019 levels yet, the 97% figure is very close. And the longer-term IATA forecast still foresees a doubling of passenger numbers by the mid-2030s.


The current labour shortage in aviation is leading to flight delays, flight cancellations, and poor passenger experiences. And the expectations are that on a short-term basis, the experienced pre-Covid employees will not return to an Industry that was not resilient to the pandemic. They have found new jobs at companies that were. And we all have families to take care of.


Eezeetags were born, based upon a patented adhesive that has a unique linerless proposition to only stick to itself.


technician, however many front-line passenger-facing roles can be automated. What paves the path for more self- service in the airline industry is that in other parts of our daily lives it has become a successful business offering. When was the last time that you were at a full-service petrol station? Believe me, filling up cars was in my youth a full-time


“In ten years, eezeetags have reached an annual user (passenger) volume of approximately 20 million by the end of 2023, and we’re expecting to grow another 30% in 2024. ”


Delivering solutions However, there is to a certain part of the end-to-end process that offers a solution: self-service. Making use of our customers, and turning them into staff members. We of course cannot expect passengers to be their own pilot, or be an airplane


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job, and my favourite holiday job. Personally, I am an early adaptor of self- scanning in supermarkets. And I have not been queuing up and unpacking my groceries at the check-out cashier for more than 15 years. Despite the fact that some consumers still prefer this, just a


few weeks ago in my local supermarket the self-checkout machines were tripled and only one of the traditional check-out stations remains, this used to be 20! The traditional check-out is marketed in a different way though, it is now called the “SMALL TALK CHECK-OUT DESK” As with all self-service appliances, it is very important to approach the process from a different perspective, namely the unexperienced user that has no clue about the actual process and has never done this before. And that demands an out-of-the-box approach.


Eezeetags were developed 10 years ago exactly with that purpose in mind, how can we make first-time travellers tag their own bag. A mission-critical but often underestimated part of the passenger journey. The trigger for this development was my own experience at an airport where at one of the first self-service kiosks a bag tag was printed and presented to me. Perhaps you need to


Future Airport / www.futureairport.com


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