Events Hola Barcelona
What: Vitafoods Europe Where: Fira Barcelona, Spain When: 20–22 May 2025 Web:
www.vitafoods.eu.com
hether you’re a Vitafoods Europe veteran or newbie, at this year’s event you can expect an expanded line-up of content and increased networking opportunities alongside the return of all-time favourite features, newly designed to address the needs of the entire nutraceutical supply chain.
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New chapter, new show additions Brand-new for 2025, the Nutraceuticals Showcase Theatre will feature dedicated presentations covering sectors across the industry. With over half of event visitors interested in finished products, the Nutraceuticals Showcase Theatre provides a great opportunity to get a 360° view of nutraceutical product innovation – with dedicated sessions covering contract manufacturing, finished products and beyond. Another feature making its debut in 2025 is the Future of Nutrition Lunch and Learn. The session’s theme – ‘hack the mass-market: creating game-changing nutraceutical products’ – promises a unique chance to learn from influential industry leaders and discover cutting-edge solutions before they hit the market. Expect exclusive, actionable insights from trailblazers who have transformed niche products into mainstream successes and redefined traditional consumer categories along the way. Women’s health is an increasingly hot topic dominating the nutraceutical industry, with growing consumer awareness about the role of supplementation in supporting hormonal health, fertility, pregnancy and more. It’s therefore no surprise that women’s health will be a big focus at Vitafoods Europe 2025, as highlighted by the all-new Women’s Health Spotlight. Held at the Conference Theatre on 22 May, the spotlight will provide science-backed insights into challenges across all stages of a woman’s life. The session will explore the latest breakthroughs in menopause management, addressing both physical and emotional health during this pivotal life stage. It will also feature explorations of beauty-from-within solutions for hair, nail and skin health – highlighting how nutraceuticals are rising to meet women’s growing demand for holistic well-being.
Returning favourites For those looking for the signature Vitafoods experience, a fan favourite returns in the form of the Vitafoods Europe Conference. Between 20–21 May,
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this two-day programme will bring together top R&D, product development and innovation professionals to share insights into groundbreaking strategies revolutionising the industry. Visit the Vitafoods Conference Theatre for expert presentations, panel discussions and scientific case studies on four key themes: Sports Nutrition and Active Lifestyle; Healthy Gut, Healthy Life; Cognitive and Emotional Health; and Lifelong Health. A cornerstone of the event, the Vitafoods Insights Theatre also returns, presenting thought-provoking discussions on market trends and consumer insights, sustainability, regulatory updates and supply chain developments. Sessions will explore everything from tech-driven innovation, to branding and marketing strategies, as well as tackle key topics such as the importance of diversity and inclusion in the industry.
New networking opportunities While you’re gaining insights at the show, why not also take the opportunity to gain connections? This year’s event will offer attendees more opportunities than ever to build meaningful connections with experts and suppliers across the industry. The Women’s Networking Breakfast on 21 May, sponsored by Kerry, offers a powerful platform for professional growth and collaboration through inspiring panel discussion and networking breakout sessions. Additionally, the new Networking Brunch on 22 May will explore the future of personalised nutrition and biohacking. Featuring industry pioneers, the event will cover innovations in AI, machine learning, epigenetics and diagnostic technologies. Experts will also address sustainability and affordability challenges in bringing personalised health solutions to the mass market.
A first for 2025: Innovation Awards This year’s event will also see the debut of the Vitafoods Europe Innovation Awards, celebrating excellence in nutraceutical innovation. Categories will recognise achievements in sports nutrition and active lifestyle; immune and gut health; cognitive and emotional health; healthy ageing; and more. Winners will be announced at an exclusive ceremony on the evening of 20 May at Fira Barcelona, Gran Via, with the winning companies receiving increased visibility throughout the 2025 event. ●
Ingredients Insight /
www.ingredients-insight.com
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