The European Hotel Managers Association (EHMA) continues to support hoteliers, as it has done throughout the pandemic. Now, however, with vaccination campaigns in full swing and green passes awarded to specifi c European countries, there is hope that hotels can begin to return to normal. EHMA president Ezio A Indiani shares the latest news from the organisation, and refl ects on what the future might hold for European hotels.

e are finally seeing the end of the pandemic as we know it. There is light at the end of the tunnel as the introduction of green passes for travel means that – at least in Italy and Europe – people are starting to move around again. The potential for a travel corridor between Europe and the US is also incredibly promising, enabling safe travel between the two continents without quarantine. This should help incentivise tourism quite considerably, because as we all know US tourists are the lifeblood of European hotels.

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Meanwhile, many people in the hotel industry working in summer resorts are already seeing renewed business, albeit not at the levels of 2019. But there is certainly a significant increase in volume for the month of May, which is projected to continue until the end of August and until the beginning of September. Of course, the vaccine roll-out remains crucial for people to have the confidence to travel freely again. Hopefully, cities like London, Paris, Milan and all the capitals and major cities in Europe will start to benefit from these extensive vaccination programmes.

Look after staff

For all general managers and hoteliers, the most important thing is to keep the team together. One thing that we really need now – and it’s a global problem not simply a European one – is professional people working in the hotel industry. Many people

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are afraid to go back, and as a result we are all suffering. My suggestion is to really invest in training. We have to be close to our employees because they’ve suffered great losses during this past 15–16 months, and they need our support.

On that note, I would like to congratulate all EHMA award winners for their much-deserved titles. Firstly, Antonella Ferro (general manager and owner of the Courtyard by Marriott Rome Central Park) as the winner of the EHMA Best Practices Covid-19 society response. Ferro and her team were at the forefront of the fight against Covid-19, hosting people recovering from the virus in their hotel, helping the local community and raising funds for a seriously ill child. Secondly, I was very pleased to present Pawel Lewtak, general manager of the Polonia Palace Hotel Warsaw, the European Hotel Manager of the Year Award 2021 for outstanding achievements in his 20-year hotel managerial career. Lastly, congratulations to Emmy Stoel, general manager of Sofitel Legend The Grand Amsterdam, the winner of the tenth edition of the EHMA Sustainability award by Diversey, for showing strong vision through devising sustainability projects, and looking for ways to support the community. This crisis is – hopefully – nearly at its end, and we need to go back into business. The most important thing we have to do now is provide the best kind of service, for staff and guests alike, and continue to believe in hospitality. ●

Ezio A Indiani

An EHMA member since 1996, Ezio A Indiani has built a prestigious international career across fi ve-star luxury hotels in the UK, Italy, the Dominican Republic and

Switzerland. General manager of the

Dorchester Collection’s Principe di Savoia in Milan since 2005, he has previously managed some of the world’s most iconic hotels, such as the Hotel Eden in Rome, the Hotel des Bergues in Geneva and Villa d’Este in Cernobbio.



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