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Architect Maddalena Gioseffi says: ‘Before starting with the new interior concept, we mapped out the most interesting furnishings to re-incorporate into the project. Especially in spaces rich with history like this one, it’s never about starting from scratch but rather about bringing order and making room for new elements.’
Te hotel’s new ground floor features updated spaces dedicated to welcoming guests with a large multifunctional lobby that spans the entire floor and plays a crucial role as the first point of contact. Te reception area remains the central space across the building but has been refreshed with new resin flooring that updates its appearance. From here, guests can easily access the right wing, where the bar, stube and salon are located, or the left wing, which houses the breakfast buffet, the restaurant with three dining rooms, the kitchen and the management offices. ‘Te interiors are a journey through different eras,’ explains Gioseffi. ‘Te two magnificent ceramic stoves set the mood for the colour palette, especially regarding the contrasting shades. Teir decorative designs feature an elegant blue-grey hue, which we also applied to the fabrics and paired with touches of yellow, giving the lobby a relaxed and contemporary atmosphere.’
Past reception and to the right is the bar room. Comfortable seating from Gervasoni and Innova Imbottiti is arranged
Project Park Hotel Franceschi
Cortina
d’Ampezzo, Italy
Above The renovation is divided into three phases, with the first – revamping the ground floor public spaces – completed in May. Future phases will include room renovations and property expansion, integrating new wellness spaces
around the stove and beneath an vaulted ceiling, while a row of tables is placed parallel to the large windows overlooking the surrounding peaks, accentuated by pendant lamps. Te beating heart of the new ground floor is the large salon closing off the right wing, featuring an elegant coffered ceiling and expansive windows that establish a visual connection with the hotel’s park. Gioseffi says: ‘In the salon, the stove represents the pivot of the spatial concept, the centre around which we have arranged the various seating stations. Te reading islands, the sofas, and the large bench built into the bow window all respond to the centrifugal force of the stove, orienting toward it.’ Te left wing’s restaurant features custom buffet furniture with stone tops and rounded corners, enhancing both aesthetics and guest flow. Te L-shaped main dining room alternates white and blue chairs, with tables arranged in two opposing rows, evoking a Parisian promenade. An intimate wood-clad room serves as a separate dining area. Gioseffi concludes: ‘Tis is a space we treated individually, aiming to highlight its historical charm. Te wooden Pedrali chairs, the tables and the black tubular pendant lights represent a sophisticated modern touch in this stube, where the family tree of the Franceschi family, dating back to 1289, is prominently displayed on the walls.’
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