Left and below The 606 Universal Shelving System for Vitsoe, 1960, by industrial designer Dieter Rams


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collective to seek the best possible outcome. Needless negativity is unwelcome for me, but it’s important to challenge each other and ourselves; a touch of devil’s advocate to ensure you’ve looked at things from every conceivable perspective and your thinking stands up to rigorous interrogation.


If you weren’t a designer/architect, where do you think your way of thinking would have led you?


Definitely something creative, because I’m not particularly strong in any other field. Te dream as a kid or teenager was always drawing comic books, or working in film – directing,


production, set or character design. I still occasionally scribble nonsense if I find myself in a particularly dull meeting.


Could you describe radical thinking in three words?


Different. Challenging. Progressive.


What’s the most radical thing you’ve come across today or this week?


Te Japanese government announced it will build a 300-mile conveyer belt for trade between Tokyo and Osaka, known as the Auto-flow Road. It is projected to be the first of many. And today in China, a man


was caught smuggling 100 snakes in his trousers after passing through the ‘nothing to declare’ gate. -


Gavin Hughes is design director at HLW, a full-service design firm that exemplifies the best in client-focused design thinking. Hughes’s creative global perspective and experience across Europe, the Middle-East, Asia and North America elevate the design team’s ability to approach projects from multiple angles and reinforce the progressive thinking culture at HLW. His recent work at HLW includes projects for Amazon and Meta, Dechert and Julius Baer.


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