064 FOCUS Project
Virgin Hotels NYC
New York
LOCATED AT 1227 Broadway and taking up the entire block between 29th and 30th Streets, this addition to the Virgin Hotels collection sits at the heart of the NoMad neighbourhood. It is the sixth Virgin Hotels in the US and the seventh in the brand portfolio.
indoor/outdoor dining and cocktail space paired with nightly music and entertainment; an outdoor pool club exclusive to hotel guests; and over 19,000ft2 of meeting and event spaces.
Te hotel includes 460 guest rooms, suites and penthouses; entertainment- anchored spaces including Everdene, a 4,000ft2
Building design and architect services were by Stantec, with the interior design of public areas and hotel rooms led by MarkZeff in collaboration with Stantec. Te design team created a contemporary scheme intended to combine the Virgin aesthetic with the characteristics of the Big Apple.
Below The hotel includes 460 guest rooms, suites and penthouses
While maximising views throughout accommodations and public spaces, subtle design elements reference nearby Madison Square Park, with some bolder design components reminiscent of the Virgin brand, including a signature red staircase connecting the third and fourth floors as well as other red accents like the chamber doors. Te hotel also features an art collection of over 100 different pieces. From the lobby’s Where’s Richard? mural by Nigel Sussman – inviting guests to play a Virgin- themed version of Where’s Wally? – to the hotel’s largest 2D piece, Te Sweat of Disco by artist Joeggu Hossmann, celebrating the city’s history, icons and party scene, the hotel’s design is a nod to the legacy of the Virgin brand as well as New York City.
stantec.com |
markzeff.com
THE HISTORIC Park Hotel Franceschi in Italy’s Cortina d’Ampezzo has embarked on a renovation project overseen by architecture and interior design Studio NOA. Established in 1922, the hotel has evolved over a century, embodying the classic Alpine style of Cortina, complete with side turrets. Stefan Rier, architect and NOA founder, says: ‘We approached the hotel with a holistic vision, studying the spatial challenges as well as identifying the strengths and potential to be enhanced. Ten, we developed a long-term plan, envisioning the large park in front of the hotel, which is currently overshadowed by the drop-off area, as the vibrant heart of the ensemble.’
Te renovation is divided into three phases, with the first – revamping the ground floor public spaces – completed in May 2024. Future phases will include room renovations and property expansion, integrating new wellness spaces. Achieving a balance of past and future was a key challenge that NOA had to address for the makeover of the 770m2
of public spaces on the ground floor. Te space already featured large, well-lit areas, but was weighed down by heavy use of wood and mouldings, bulky textiles, and an outdated colour palette. However, there were no shortage of unique pieces from the last century with fine inlays, such as wardrobes and chests, historical paintings depicting the Franceschi family, and two imposing ceramic stoves.
MICHAEL MUNDY / FRANK OUDEMAN
ALL IMAGES: ALEX FILZ
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