SHOWROOMS 091


6. RAK CERAMICS


LEADING MANUFACTURER RAK Ceramics has opened its inaugural Design Hub in London – a go-to destination for designers, architects and developers looking to explore the possibilities of choosing the brand’s products for their projects. At 100 St John Street, the Design Hub covers 675 sq m over two floors and aims to be an interactive and immersive environment to inspire creativity. One of the many highlights of the Design Hub, which is one of the largest venues of its kind in the area, is the first UK display of a brand-new collaboration with renowned fashion designer Elie Saab, featuring a range of edits from the Elie Saab Maison collection. Te Lebanese designer, who also has workshops in Milan and Paris, started his business in the early 1980s, specialising in bridal couture.


As well as showcasing RAK Ceramics bathroom ranges,


kitchen taps and brassware, the location also offers meeting facilities and a dedicated area showing the brand’s extensive range of tiles including mega slabs, which can be used for cladding, tiling, surfacing and decorative pieces. Te venue also includes a working kitchen display, working tap display, Virtual Worlds 4D Teatre and a Grab and Go sample area. Commenting on the new Design Hub as it opened in May, Ben Bryden, RAK Ceramics sales and marketing director for the UK, said: ‘Te RAK Ceramics Design Hub gives us the opportunity to express the possibilities our products and solutions to bring to the design, architectural and specifiers world. ‘London is a fitting home for our inaugural showroom and it is wonderful to be at the very centre of design life in Clerkenwell.’ 100 St John St, London EC1M 4EH


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