026 REPORTER
Right Released in 2020, the Belong range’s Bridge collection aims to bring stowage and display together in one seamless system
Far right An example of one of Bisley’s multidrawers in palest pink
Below Another example from the Bridge collection, designed to be fully customisable and versatile to address any home or work space needs
able to maximise and extend our offering globally, looking at different products and materials’. Goddard takes up her new position after
four years as Bisley’s showroom and interior designer, a role in which she oversaw the development of the Bisley aesthetic in the UK and internationally. She brings with her a wealth of expertise, having originally trained as a cabinet maker and interior architect, as well as subsequently worked with leading interior brands including Bulthaup and Herman Miller. In her new role as Bisley’s creative director
Goddard will work closely with Bisley CEO Richard Costin. As a member of the Bisley leadership team, she will lead the creative direction of a new product development team to diversify the brand’s product lines and build upon its design heritage. ‘It’s a particularly interesting proposition at
such a pivotal moment in time when the lines between the home and the workplace have become somewhat blurred,’ she comments. ‘Looking ahead, one of my current priorities is to reimagine the workspace and offer ideas and suggestions, through our product ranges, as to how businesses can make the transition smoother and more productive by offering clever storage solutions, dedicated zoning and advising on how the introduction of colour, textiles and plants can positively impact the mood and creativity of employees.’ Pivotal, but no less thrilling. Working for
a brand like Bisley with its resources, while in charge of a team of like-minded creatives, to develop and grow its product ranges further than ever before: these are the components for a designer’s dream job. As part of this wide-open brief, Goddard and her team are also continuing to develop Bisley’s sustainability initiatives to showcase its manufacturing and design capabilities. Goddard adds: ‘I enjoy the very open
design briefs as it truly allows the team to think, to challenge themselves regularly, while maximising collaboration and creativity. I’ve
always had a fascination with finding new and unique colours, materials, textures and finishes for new product development, and this is a key part of what we do within the creative department, which I love.’ Goddard talks of a lifelong interest in design
and architecture. She recalls the design of her childhood home, which was designed by her father who was a civil engineer. She says that he regretted not continuing with his architectural calling and, at 15, helped her focus on her career ambitions. ‘I know that through his guidance and witnessing his creativity, it really drove my passion for design – I’ve never looked back!’ Not feeling ready to continue her academic education after finishing school, Goddard opted for a cabinet maker apprenticeship. ‘I absolutely loved it and after completing the course, I was ready to head to university, where I studied
interior architecture,’ she explains. ‘The cabinet making course really helped me with my understanding of design and architecture which greatly benefitted my degree and, ultimately, my career.’ And now, arguably, at the top of her
career, she takes on a new challenge at an extraordinary time. Tuned with the right design and craft education, she has gained enough industry and business experience, working within several key global markets, to drive Bisley’s products forward. ‘I love the variety and diversity of the global
markets that we operate within as each offers different ideas and perspectives,’ she adds. ‘Most importantly, I love the influence the creative team can have on the future and development of Bisley – seeing our ideas come to life never gets boring!’
bisley.com
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