CEO DIARIES
attention to detail are central to everything we do. Leadership in this industry also means championing people. I am passionate about building strong, capable teams and creating an environment where individuals can grow, contribute ideas and challenge convention. The lifting sector is evolving rapidly, and it requires leaders who are willing to adapt, invest in new technology and continuously improve. For me, leadership is about balancing commercial performance with long-term sustainability – supporting our customers, developing our people and ensuring we continue to push the boundaries of what modular lifting solutions can achieve.
Can you tell us how you got into this industry and why? After completing my degree in business studies, I began my career in marketing. That role eventually led me to Modulift, where I initially focused on brand development and global growth. Over time, I became increasingly immersed in the technical and operational side of the business. What drew me in was the combination of engineering innovation and real-world impact. Lifting equipment plays a vital role in enabling infrastructure projects, renewable energy developments, modular construction and complex installations around the world. It is a sector that quite literally shapes our future. Being part of that – knowing that the solutions we design contribute to major projects – was incredibly motivating. I was also inspired by the problem-solving nature of the industry. No two lifting challenges are exactly the same. Each project brings its own constraints: weight distribution, site access, safety requirements, environmental conditions. Finding efficient, safe and
engineered solutions requires collaboration between technical teams, customers and suppliers. The industry is often perceived as traditional, but I quickly realised it is far more innovative than many assume. From advancements in design engineering to digital tools and sustainability initiatives, lifting is constantly evolving. Ultimately, I stayed – and progressed – because I saw the opportunity to contribute meaningfully to an industry that values safety and practical innovation, while also having the chance to shape its future direction.
Modulift’s warehouse and office in Poole.
Sarah Spivey, managing director at Modulift.
www.hoistmagazine.com | April 2026 | 13
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