CEO DIARIES


CHARTING THE WAY FORWARD


In this month’s CEO diaries, Hoist hears from Sarah Spivey, who began her career in marketing before finding her way to Modulift and progressively making her way through the company ranks until she took on the role of managing director.


Sarah Spivey accepts champagne after delivering product training for one of Modulift’s long standing customers.


Can you tell us a bit about yourself and your role as an industry leader? I am the managing director of Modulift, a company that designs and manufactures modular spreader beams and lifting equipment used across construction, energy, infrastructure and offshore projects worldwide. My background is in business studies, and I began my career in marketing before joining Modulift and progressing to managing director. That commercial grounding has been invaluable – it gave me a deep


12 | April 2026 | www.hoistmagazine.com


understanding of brand, communication and customer relationships, which I now combine with strategic and operational oversight. As an industry leader, my role is about more than managing a business. It’s about setting direction, driving innovation and ensuring we maintain the highest standards of safety and engineering. Lifting is a sector where safety and reliability are non-negotiable. The equipment we design is used in critical lifts, often in challenging environments, so accountability and


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