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TOP SEARCH RESULTS
Top Search Results
How To Outrank Your Competition
By Giselle Aguiar
L
ike it or not, when it comes to marketing, you are always competing with someone for your target market’s business. You may be blessed to have little or no direct competition, but what else are you compet- ing against? Alternatively, you may be in a highly com- petitive area with your main competitor right across the street. At any rate, you still need to stand out above the crowd. There are various ways to do that in today’s digital marketing age, so I’ll highlight some examples of clients of mine with low, medium, and high competition.
Continuous Scrolling On Google
Before I get into it, you may have noticed that when you search on Google on your phone, tablet, or desktop you have the search results in a continuous scroll. Google removed the “more results” button or link at the bottom. The question for you is: How far does a potential customer
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Little Or No Competition You may be lucky enough to not have much competition in your town, especially if you’re in a rural area, but that doesn’t mean that you don’t have any competition—at least until the next storage facility opens across town.
Spring 2024
need to scroll to see your name when searching for self- storage space? Ideally, you want to be in the 10th spot or better depending on the level of competition. If your website has been up for a while, where do you come up when someone searches for your main keywords or phrases? Your goal is to improve that position by bumping your competition down and putting yourself above them in the search results. Keep in mind that Google brings up the freshest, most relevant, and most useful content that matches the searcher’s query. If your website is brand new, you have some work to do.
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