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UP YOUR RANK


Up Your Rank


Understanding Search Engine Algorithms And Optimization By Jody Mann O’Brien


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n today’s digital world, it’s imperative that your self-storage website ranks well in online searches. But its position is largely determined by search engine algorithms and optimization. In the modern era, it’s important to have a basic under- standing of digital marketing and website ranking, espe- cially if you operate a business like self-storage. You need to get your brand in front of online customers who would otherwise not know of your existence. To begin, it’s imperative to understand how search engine algorithms and search engine optimization (SEO)


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work. Both are constantly evolving in response to societal and technological changes. Let’s discuss the main concepts you need to know as a self-storage operator and some best practices to follow.


Algorithms Explained A search engine algorithm is a list of rules and param- eters that determine the quality of a website and its relevance to particular online queries. For example, Google algorithms currently use more than 200 ranking factors to help ensure the highest quality search results.


Spring 2024


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