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STORAGE GIVES


Liberating Vulnerable


Victims Charity Auction Benefits Sparrow Foundationr By Jennifer Downer


D


uring the holiday season, it is common to be inundated with commercials that tug on your heartstrings. Images of children hoping for a cure and animals shivering in the cold cause lumps in your throat and a heaviness in your heart. So many needs to be met, all of which deserve your attention. But what about the needs that are rarely discussed? The ones that are even more difficult to learn about. The ones that cause anger to swell up and grief to overwhelm you. The ones that don’t just tug at your heartstrings but have an all-out tug-of-war with them. In November, attendees of the Louisianna Self Storage Association’s 2023 Fall Conference and Expo began to cross the hallway of the Baton Rouge Crowne Plaza from the trade show floor to the banquet hall, where they would attend a StorageGives fundraising auction and


Spring 2024 17


dinner reception. By now, most self-storage industry professionals are well aware of the philanthropic oppor- tunities that StorageGives presents. They have heard about the donations that have been made to charities like Autism Speaks, Homes for Our Troops, and many others, through the efforts of StorageGives. But no one expected what came next. As Lonnie Bickford, founder of StorageGives, took the stage to introduce the charity selected to benefit from the night’s auction, he began to choke on his words. Quickly wiping the tears from his eyes, he ushered a fiery, curly-haired redhead with matching red lips to the stage and handed her the microphone. Her presence quickly grabbed everyone’s attention. The laughter and side conversations subsided within her first sentence.


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