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TABLE OF CONTENTS COVER STORY PUBLISHER Poppy Behrens


CREATIVE DIRECTOR Jim Nissen


www.commandshiftoption.com DIRECTOR OF


SALES & MARKETING


LAURI LONGSTROM-HENDERSON (800) 824-6864


CIRCULATION &


MARKETING COORDINATOR Carlos “Los” Padilla (800) 352-4636


EDITOR Erica Shatzer


WEB MANAGER / NEWS WRITER Brad Hadfield


__________________________


STORELOCAL® MEDIA CORPORATION


Travis M. Morrow, CEO


__________________________ MODERN STORAGE MEDIA


Jeffry Pettingill, Creative Director __________________________


WEBSITES


www.ministoragemessenger.com www.selfstorage.com


Unsolicited manuscripts, artwork and


photographs must be accompanied by an addressed return envelope and the


necessary postage. Publisher assumes no responsibility for the return of materials.


All correspondence and inquiries should be addressed to: Modern Storage Media P.O. Box 608


Wittmann, AZ 85361-9997 © 2024, Storelocal® Media Corporation.


All rights reserved. Reproduction in whole or in part without written permission is prohibited. Printed in the United States.


Spring 2024 ARTICLES


28 Up Your Rank Understanding Search Engine Algorithms


And Optimization By Jody Mann O’Brien


30 Top Search Results


How To Outrank Your Competition By Giselle Aguiar


38 Survival Guide For Operations Maximizing Revenue And Efficiency In


The Self-Storage Industry By Alexander Harris


DEPARTMENTS 5 Publisher's Note


13 Facility Spotlight


17 StorageGives 3


34 In Memoriam 43 Canadian Buyer’s Guide


44 Canadian News


6 A Multifaceted Legacy Remembering Hal Sidney Spradling By Leslie Kellen


FEATURES


20 Storage Defence Preventing Security Breaches And Theft


At Your Property By Dave Hardy


24 Mystery-Free Sales Calls


Maintaining Your Employees’ Trained Behavior By Carol Mixon


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