Section 9 • Site Information
More than 16 percent of renters are willing to pay more for shelving in the unit, and 12.4 percent are will- ing to pay for specialized containers for unique items such as wine and other collectibles that require hu- midity control. More than 15 percent indicated that they would pay extra for truck rentals, mailboxes, and a facility that has supplies like boxes and locks in the office. Additional items worth paying for can be seen in Table 9.11.
Obviously, knowing the preferences of your po-
tential customers can only benefit your facility and its bottom line. By offering the products, services, and amenities they seek, you are more likely to garner their business. In today’s increasingly competitive climate, it is more important than ever to meet as many of their needs as possible while remaining visible to them via the internet.
Cash 13.5% Check 13.2% Money Order
Credit Card or Debit Card (phone or at facility office) Automatic recurring deduction from bank account Credit card, debit card, cash, or check at facility kiosk Online banking payment (not automatic deduction) Automatic recurring credit card payment
Online credit card payment (not automatic payment) Smart phone banking app Smart phone credit card app
Smart phone self storage facility app Other
Don’t Know Source: SSA 2019 Self Storage Demand Study Pest control
Electronic gates that only allow authorized people to enter facility Self storage unit is air-conditioned
Anytime access to self storage unit (24-hours, 7-days) Humidity of self storage unit is controlled Drive-up parking to self storage unit
Discount rates for long-term rental agreements Fire sprinklers in storage unit
Storage unit has its own security alarm Security guards monitor/patrol site at all times
Tools to assist loading/unloading (dollies, carts, ramps) Flexible contracts
Someone present in facility office at all times Emergency call buttons/alarms in/near unit Self storage unit is heated
Flexible means of payment (online, automatic deduction from bank account, credit card, check) self storage unit contains shelving
Mailboxes for customers to send and receive letters, packages, etc.
Wide-range of storage accessories are sold in storage facility office (locks, plastic containers, cardboard boxes, tape, etc.) Availability of truck rentals Close to work place/school Electronic keyless locks
Electrical outlets in or near self storage unit Pick-up and delivery service
Facility website for information, renting a unit, payment, etc. Facility kiosk for self-service rental, payment, etc.
Availability of specialized containers for storing unique items such as wine, stamp collections, etc. Facility phone app for information, renting a unit, payment, etc. Attractiveness of storage facility (such as landscaping) Close to place of residence
Source: SSA 2019 Self Storage Demand Study 90 Self-Storage Almanac 2021
34.5% 33.0% 27.8% 26.8% 26.7% 25.8% 24.6% 23.7% 22.9% 21.9% 21.1% 19.9% 18.3% 18.1% 16.9% 16.3% 16.2% 15.9% 15.7% 15.2% 15.1% 14.8% 14.5% 14.4% 14.3% 12.7% 12.4% 11.6% 10.1% 3.3%
11.8% 10.2% 10.0% 9.9% 9.6% 6.9% 4.6% 3.0% 2.9% 2.9% 1.0% 0.0%
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